Senior Growth Marketing Manager - Home Services

Geeks on Site

26d•Remote

About The Position

Otte Polo Group is seeking a hands-on senior marketing leader with direct Home Services experience to lead and execute integrated marketing strategies across its portfolio of service businesses. The role is accountable for qualified leads, customer acquisition, and measurable revenue growth, and combines strategic leadership with active campaign execution, optimization, and ROI accountability. The successful candidate will own marketing strategy across multiple brands; lead marketing specialists, agencies, and partners; manage budgets; and align marketing initiatives with sales objectives and company growth priorities. They will oversee channels including paid media, SEO, content, email, marketing automation, local search, and conversion optimization, while building scalable processes, reporting, and performance accountability. The role will track marketing performance through measures such as ROMI, ROAS, qualified calls and booked appointments, CAC, CPL, lead-to-customer conversion, revenue, and pipeline contribution. It will also support brand development, market expansion, sales and marketing alignment, and clear executive visibility into performance and investment returns. The position is fully remote and open to candidates in the United States, Latin America, and East Asia, with sufficient overlap with U.S. business hours expected. The role reports directly to the President.

Requirements

5–7+ years of progressive marketing experience, including substantial digital marketing, performance marketing, and growth strategy experience.
2+ years leading marketing teams, specialists, agencies, or cross-functional marketing initiatives.
Direct marketing experience with Home Services businesses, such as HVAC, plumbing, pest control, appliance repair, residential technical support, electrical services, residential cleaning, or comparable in-home services.
Proven track record of developing and executing marketing strategies that generate measurable revenue growth.
Demonstrated experience managing marketing budgets and optimizing investments based on ROI.
Strong understanding of performance marketing, paid media, SEO, and organic growth.
Understanding of how Home Services companies acquire customers through local search, paid media, calls, and booked appointments.
Experience with customer acquisition and funnel optimization, brand positioning, and market expansion.
Experience managing marketing initiatives across multiple brands, business units, or service lines.
Strong analytical capabilities and proficiency with marketing reporting and attribution tools.
Experience with platforms such as Google Analytics 4, Google Ads, Meta Ads Manager, Google Search Console, and CRM or marketing automation systems.
Ability to translate marketing performance data into actionable business decisions.
Ability to collaborate with U.S.-based leadership and maintain sufficient overlap with U.S. business hours.
Excellent written and verbal English communication skills.

Nice To Haves

Experience marketing to U.S. consumers is strongly preferred; relevant Home Services experience in other countries is accepted.

Responsibilities

Own and execute the overall marketing strategy across all Otte Polo Group brands.
Develop annual and quarterly marketing plans aligned with company revenue objectives.
Lead, mentor, and develop marketing specialists, agencies, and external partners.
Establish KPIs tied to lead generation, customer acquisition, conversion rates, and revenue.
Identify growth opportunities in existing and new markets.
Build scalable marketing processes, reporting structures, and performance accountability.
Partner with executive leadership to prioritize initiatives and allocate marketing resources.
Oversee and optimize SEO, paid search and PPC, social media advertising, content marketing, email marketing, marketing automation, local SEO, Google Business Profile, Google Local Services Ads where relevant, geographically targeted campaigns, call tracking, service-booking conversion optimization, CRO, website performance, and landing-page optimization.
Develop and oversee lead-generation campaigns for relevant customer segments and residential services.
Develop campaigns using local search, location-specific landing pages, call-driven acquisition, and repeat-customer marketing.
Ensure websites, landing pages, and digital assets are optimized for user experience and conversions.
Collaborate with SEO, content, design, and technical teams to improve acquisition performance.
Test new marketing channels, messaging, and campaign strategies, and participate in analysis, troubleshooting, and optimization.
Own and monitor marketing performance metrics, including ROMI, ROAS, qualified service calls and booked appointments, cost per booked service, geographic market performance, CAC, CPL, lead-to-customer conversion, marketing-generated revenue, and marketing contribution to the sales pipeline.
Develop dashboards and reporting processes that provide actionable business insights.
Evaluate marketing spend and recommend budget adjustments based on performance.
Present regular performance reports to executive leadership, connecting marketing activity to financial outcomes.
Establish continuous testing, optimization, and data-driven decision-making practices.
Develop and maintain consistent brand positioning across the company portfolio.
Tailor marketing strategies to each brand's customer segments, services, and growth objectives.
Oversee messaging, value propositions, and campaign consistency across channels.
Support new service launches, geographic expansion, and strategic growth initiatives.
Conduct market and competitor analysis to identify opportunities.
Establish definitions and tracking mechanisms for MQLs and SQLs.
Identify customer acquisition funnel gaps and implement corrective strategies.
Support sales enablement with targeted campaigns, marketing materials, and market insights.
Optimize CRM and marketing automation workflows to improve lead management and attribution.

Benefits

Fully remote role.
Opportunity to manage and optimize marketing investments across multiple channels.
Access to marketing tools, analytics platforms, and specialized resources.
Flexibility to test new channels and optimize resource allocation.
Opportunity to shape the marketing direction of a growing multi-brand organization.
Exposure to executive-level strategy and business growth decisions.
Opportunity to build and scale marketing teams and processes.
Potential for expanded executive leadership responsibilities as the organization grows.
Direct impact on revenue growth and strategic business decisions.
Opportunity to develop toward a Marketing Director role as the organization grows, based on performance and business needs.