Senior Growth Marketing Manager

Vasion

47d

About The Position

The Senior Growth Marketing Manager will scale Vasion’s account-based marketing (ABM) strategy across priority verticals, from campaign activation through pipeline generation. The role converts target-account engagement into revenue and serves as a strategic partner to Sales, collaborating closely with Product Marketing, Marketing Operations, Paid Media, and other internal teams to align investment with shared goals. This senior role combines hands-on ABM campaign execution, data analysis, and cross-functional leadership. The manager will shape vertical-specific campaigns, monitor performance and pipeline trends, advise on budget and campaign planning, and present insights and recommendations to Marketing and Sales leadership. The role also serves as an ABM subject matter expert, mentoring teammates and helping define how the Growth Marketing team operates.

Requirements

At least 7 years of experience in B2B or SaaS demand generation or growth marketing.
Hands-on ABM campaign activation experience, including audience segmentation, target account lists, personas, and ABM technologies.
Experience running vertical marketing campaigns and building rapport with Sales organizations.
Direct experience with multichannel campaigns, including email, paid media, and CPL programs.
Ability to analyze business, pipeline, and paid media performance metrics, including seasonality and vertical-specific trends.
Track record of using data and insights to improve campaign performance.
Demonstrated ability to work closely with Sales and translate Sales priorities into marketing action.
Experience partnering across Product Marketing, Marketing Operations, Design, Content, and Sales to move projects forward.
Strong organization and attention to detail, with the ability to manage multiple campaigns simultaneously and maintain handoffs.
Confident communication and presentation skills, including the ability to develop strategic points of view and frameworks and present to senior leadership.
Experience researching and evaluating Martech platforms, ABM tools or frameworks, or industry trends and turning findings into actionable recommendations.

Responsibilities

Lead ABM strategy and campaign activation across priority verticals, partnering with Sales on account prioritization and targeting.
Build and run vertical-specific campaigns based on in-depth persona and segment knowledge.
Own the campaign calendar and brief creation for assigned verticals, sequencing programs to meet pipeline needs throughout the year.
Monitor changes in ABM technology, targeting capabilities, and digital marketing, applying relevant developments to campaigns and the technology stack.
Build campaign performance views and dashboards connecting activity to account engagement, pipeline, and revenue.
Use data and intent signals to inform and optimize campaigns continuously.
Analyze business, pipeline, and paid media performance, including seasonality and vertical-specific trends, to shape campaign strategy.
Bring pipeline and performance trends into quarterly planning to guide budget and campaign changes.
Partner with Sales, Product Marketing, Marketing Operations, and Paid Media to align investment with revenue priorities and track results.
Serve as a senior ABM and sales-practices subject matter expert, mentoring teammates and shaping the Growth Marketing team's campaign practices.
Translate campaign data into insights and recommendations that give Marketing and Sales leadership visibility into pipeline influences.
Develop and present strategic points of view and frameworks, including to senior leadership.

Benefits

Flexible work environment
Vacation Bonus
Flexible paid time off
Paid parental leave
Competitive pay
A full suite of traditional benefits
Training and advancement opportunities
401(k) with company match and immediate vesting
Financial wellness education
Company-contributed HSA
On-site perks including a gym, pickleball, snacks and drinks, arcade, and theater room