Senior Growth Marketing Manager, Acquisition

We are seeking an experienced Senior Growth Marketing Manager to join our team at Output, a leading music-making software company. In this role, you will be responsible for driving scalable growth through paid social channels and expanding our acquisition mix into untapped channels. You will work closely with the Senior Director of Growth Marketing and collaborate with the User Acquisition team to achieve business outcomes and deliver performance results. Additionally, you will have the opportunity to test and explore creative concepts and improve the effectiveness of our marketing campaigns through data analysis.

• Own the business outcomes of Paid Social channels such as YouTube, Reddit, Twitch, TikTok, and Meta
• Roll out new channels, both digital and OTT (Podcasts, TV, etc.), and analyze their effectiveness through LTV/CAC analysis
• Serve as a thought partner to the Senior Director, Growth Marketing and collaborate with the User Acquisition team
• Communicate channel results to the broader marketing and creative team in a digestible and actionable manner
• Partner with the Creative Director to test and explore creative concepts
• Work with Data Analytics to leverage internal data in channels and improve eLTV/tCPA and attribution methodologies
• Develop a roadmap with test plans, goals, strategy, measurement, and expected business impact
• Conduct post-campaign analysis to identify successes, failures, and future testing opportunities
• Continuously improve performance marketing campaigns and optimize spend to meet or exceed targets
• Manage channel level relationships with platform representatives
• Stay informed on industry trends, competitive landscapes, and new technologies affecting digital marketing and distribution platforms
• Have 5-8 years of experience in performance marketing with in-platform media buying experience
• Expand channels from 0-1, including digital and OTT channels
• Have experience with a subscription business model
• Demonstrate a track record of hitting paid campaign performance goals and conducting creative experimentation
• Possess advanced Excel and data analytics tools skills (Google Analytics, Looker/Tableau, Datastudio)
• Be a dual-brained performance marketer with a focus on data and emotional connection
• Have empathy for the customer and an interest in music production
• Manage media buying in-platform day-to-day as an individual contributor
• Be a self-starter comfortable with ownership and the fast pace of an early stage growth business
• Bridge functions together for the best outcomes, including data analytics, creative, and performance marketing

• 5-8 years experience in performance marketing with in-platform media buying experience
• Experience in channel expansion and taking new channels from 0-1. This may include both digital and OTT channels
• Must have subscription business model experience
• Experience with a niche-consumer product or in the B2B-space required
• Track record of hitting paid campaign performance goals and creative experimentation
• Advanced Excel and data analytics tools skills (Google Analytics, Looker / Tableau, Datastudio); ability to analyze data and summarize takeaways for a broad audience
• Dual brained performance marketer focused on the science of data while understanding the importance of emotional connection
• Deep empathy for the customer, interest or experience in making music on a computer or music production not required but a strong plus
• Interest and ability to manage media buying in-platform day-to-day. This is an IC role.
• Self-starter; comfortable with ownership and fast pace of an early stage growth business while simultaneously not working in a silo and bridging functions together for the best outcomes (data analytics, creative, performance marketing). Ideal candidate has in-house experience.

• Competitive salary range of $100,000 - $150,000 (based on location)
• Opportunity to work with cutting-edge technology in the music industry
• Fast-growing company with influential clients and users
• Focus on inspiring a new generation of music makers
• Revolutionary, music and design-driven brand
• Ownership of business outcomes in paid social channels
• Opportunity to roll out new channels and prove their effectiveness
• Collaboration with a talented and creative marketing team
• Partnership with the Creative Director to test and explore creative concepts
• Improvement of performance marketing campaigns and optimization of spend
• Ownership of channel level relationships with platform representatives
• Opportunity to stay informed on industry trends and new technologies
• Remote work flexibility and work-life balance
• 5 weeks of paid time off
• Excellent healthcare benefits
• Community of music enthusiasts