Senior Growth Marketing Manager, Acquisition

We are seeking an experienced Senior Growth Marketing Manager to join our team at Output. As a leading music-making software company, we are dedicated to helping creative individuals enhance their music with cutting-edge technology. With a focus on inspiring a new generation of music makers, we aim to revolutionize the way creators make music by providing innovative products and a platform that brings the power of a studio to anyone, anywhere. In this role, you will be responsible for driving scalable growth through paid social channels, expanding into untapped channels, collaborating with the User Acquisition team, and analyzing performance results. If you have a strong background in performance marketing, a passion for data-driven decision-making, and a creative mindset, we would love to have you on board.

Own the business outcomes of Paid Social potentially including but not limited to: YouTube, Reddit, Twitch, TikTok, Meta

Roll out new channels– whether digital or OTT (Podcasts, TV etc.), with well-considered plans for proving their effectiveness through LTV/CAC analysis

Serve as a thought partner to the Senior Director, Growth Marketing and collaborative teammate to the rest of User Acquisition team

Communicate channel results outwardly for the broader marketing and creative team, delivering performance results that are both digestible and actionable

Partner with the Creative Director to test and explore creative concepts that move the needle

Work hand-in-hand with Data Analytics to improve how we leverage our internal data in your channels, including improving eLTV/tCPA and evolving attribution methodologies

Proactively develop a roadmap with well-defined test plans that outline goals, strategy and operations, measurement and expected business impact

Own post-campaign analysis — identifying successes and failures as well as future testing that ladder up to business line performance goals

Continuously improve your portfolio of performance marketing campaigns, making well-researched decisions about spend optimization to hit or exceed performance targets

Own channel level relationships with platform representatives

Stay informed on industry trends, competitive landscapes and new technologies affecting digital marketing and digital distribution platforms

• 5-8 years experience in performance marketing with in-platform media buying experience
• Experience in channel expansion and taking new channels from 0-1. This may include both digital and OTT channels
• Must have subscription business model experience
• Experience with a niche-consumer product or in the B2B-space required
• Track record of hitting paid campaign performance goals and creative experimentation
• Advanced Excel and data analytics tools skills (Google Analytics, Looker / Tableau, Datastudio); ability to analyze data and summarize takeaways for a broad audience
• Dual brained performance marketer focused on the science of data while understanding the importance of emotional connection
• Deep empathy for the customer, interest or experience in making music on a computer or music production not required but a strong plus
• Interest and ability to manage media buying in-platform day-to-day. This is an IC role.
• Self-starter; comfortable with ownership and fast pace of an early stage growth business while simultaneously not working in a silo and bridging functions together for the best outcomes (data analytics, creative, performance marketing). Ideal candidate has in-house experience.

• Subscription business model experience
• Experience with a niche-consumer product or in the B2B-space
• Track record of hitting paid campaign performance goals and creative experimentation
• Advanced Excel and data analytics tools skills (Google Analytics, Looker / Tableau, Datastudio)
• Ability to analyze data and summarize takeaways for a broad audience
• Dual brained performance marketer focused on the science of data while understanding the importance of emotional connection
• Deep empathy for the customer
• Interest or experience in making music on a computer or music production (strong plus)
• Ability to manage media buying in-platform day-to-day
• Self-starter; comfortable with ownership and fast pace of an early stage growth business
• Bridging functions together for the best outcomes (data analytics, creative, performance marketing)
• In-house experience (ideal candidate)
• Base salary range of $100,000 - $150,000 (Los Angeles)
• Actual compensation determined based on experience and other factors permitted by law
• Equal Opportunity Employer
• Work with influential music-making software companies
• Opportunity to work with renowned artists and hit shows/films
• Remote work flexibility
• 5 weeks of PTO
• Excellent health care benefits
• Community of music enthusiasts