Senior Growth Lead (Patient Experience)

Fullscript

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About The Position

Fullscript is hiring a Senior Growth Lead to define and lead growth strategy across the patient experience. The role shapes how patients discover, choose, purchase, and continue using products on Fullscript, translating patient needs and business opportunities into measurable growth. The Senior Growth Lead owns performance across patient activation, conversion, retention, and lifecycle engagement, connecting product experiences, go-to-market initiatives, and growth channels to improve first-purchase conversion, repeat purchases, and sustainable revenue growth.

The role combines strategic judgment and hands-on execution, with responsibility for the growth marketing team, cross-functional launch planning, growth measurement, positioning, and experimentation. The Senior Growth Lead collaborates with Product, Design, Engineering, Brand, Lifecycle, Analytics, Commercial, Marketing, and Creative teams, and influences executive stakeholders on priorities, strategy, and investment decisions.

Requirements

• 8+ years of experience across growth, growth product management, growth marketing, or related roles.
• Experience managing and developing growth marketing teams and leading complex, cross-functional initiatives.
• A track record of defining growth strategy and delivering measurable improvements in ecommerce conversion, average order value, repeat purchases, and profitable growth.
• Experience leading go-to-market initiatives for product launches, partnerships, or business expansion, with clear accountability for results.
• Strong analytical skills, including cohort analysis, funnel measurement, experimentation, and performance reporting.
• Ability to distinguish meaningful results from noise and turn insights into decisions.
• Sound positioning and messaging judgment, with experience partnering with Marketing and Creative teams to communicate customer value.
• A builder mindset and strong operating discipline, including the ability to bring structure to ambiguity, establish practical workflows, and move between strategy and hands-on execution.

Nice To Haves

• Experience in healthcare, HealthTech, or other regulated industries.
• Experience using AI and automation to improve growth analysis, experimentation, and execution.

Responsibilities

• Own growth strategy and performance across the patient experience, including activation, conversion, retention, and lifecycle engagement.
• Prioritize growth opportunities based on patient value, business impact, and effort.
• Manage the growth marketing team, setting clear goals, ownership, and performance expectations for each growth marketer.
• Lead cross-functional go-to-market planning and execution for patient-facing product launches, partnerships, and expansion initiatives.
• Align target audiences, launch plans, ownership, and success measures, and use results to guide iteration.
• Define and operationalize growth KPIs, reporting frameworks, and performance review cadences.
• Partner with Product, Design, Engineering, Brand, Lifecycle, Analytics, and Commercial teams to remove purchase barriers and improve patient adoption.
• Develop positioning, messaging direction, and value narratives for the Fullscript patient experience in partnership with Marketing and Creative teams.
• Use patient insights to communicate value and build confidence and trust.
• Build and prioritize experimentation roadmaps across organic, referral, lifecycle, partnership, and conversion channels with the team.
• Use cohort analysis, funnel analytics, patient research, and business performance data to guide strategic decisions.
• Evaluate tradeoffs across conversion, average order value, repeat purchases, and profitability while protecting patient trust.
• Establish scalable operating processes, workflows, and systems that improve growth execution velocity and organizational effectiveness.
• Make priorities, dependencies, and decision ownership clear across teams.
• Influence executive stakeholders on growth priorities, business strategy, and investment decisions.
• Present clear recommendations grounded in customer evidence, performance data, and expected business impact.

Benefits

• Generous paid time off.
• Competitive pay.
• RRSP match program.
• Flexible benefits package.
• Workplace wellness program.
• Training budget.
• Company-wide learning initiatives.
• Discount on Fullscript catalog of products.
• Ability to work in-office, at home, or a mix of both.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed