Senior Group Sales Manager
About The Position
Boston Marriott Newton is seeking an experienced Senior Group Sales Manager to grow group business and contribute to the success of its sales team. The position combines direct sales responsibility with opportunities to mentor colleagues, support group sales strategy, and assist with complex business opportunities. The manager will oversee assigned accounts and market segments, meet personal booking goals, and work closely with the Director of Sales and Marketing to strengthen group sales performance. The role includes developing new business, managing the sales process from qualification through contract execution, and building relationships with meeting planners, corporate clients, associations, intermediaries, and Marriott sales partners. The manager also contributes to pricing and booking strategy, revenue planning, accurate sales forecasting, client experience, and operational coordination. They will support colleagues and represent the hotel at client functions, trade shows, and community events.
Requirements
- Four or more years of progressive hotel sales experience, including demonstrated success in full-service hotel group sales.
- Proven ability to achieve booking goals, develop new accounts, and negotiate group business.
- Experience managing complex meetings, conferences, or accounts with significant room and banquet revenue potential.
- Ability to mentor colleagues and contribute to team performance.
- Strong understanding of group room blocks, meeting-space utilization, contract terms, and hotel revenue management principles.
- Excellent prospecting, presentation, negotiation, and relationship-building skills.
- Strong organization and follow-through, with the ability to manage multiple opportunities and deadlines.
- Proficiency with hotel sales and CRM systems.
- Availability for business travel and occasional evening or weekend client activities.
Nice To Haves
- Prior formal supervisory experience.
- Marriott systems experience.
- Greater Boston market knowledge and established meeting planner relationships.
- Bachelor’s degree in hospitality, business, marketing, or a related field, or an equivalent combination of education and experience.
Responsibilities
- Meet or exceed assigned group room-night, room-revenue, and associated banquet-revenue booking goals.
- Develop new business through prospecting, sales calls, referrals, networking, and industry events.
- Manage assigned accounts and market segments to generate repeat business and account growth.
- Lead the sales process from initial qualification through proposal development, site inspections, negotiation, and contract execution.
- Develop proposals that connect client needs with the hotel’s accommodations, meeting venues, and riverfront setting.
- Build productive relationships with meeting planners, corporate clients, associations, third-party intermediaries, and Marriott sales partners.
- Identify opportunities to secure business during need periods and improve the hotel’s competitive position.
- Share account-development techniques, market knowledge, and effective selling practices with group sales colleagues.
- Assist the Director of Sales and Marketing with onboarding and mentoring new sales team members.
- Support colleagues with complex proposals, site inspections, and negotiations as assigned.
- Help lead sales discussions, prospecting initiatives, and account reviews at the direction of the Director of Sales and Marketing.
- Model responsive client communication, accurate documentation, and consistent follow-through.
- Collaborate across account assignments to support shared hotel revenue goals.
- Partner with the Director of Sales and Marketing and Revenue Management to evaluate group opportunities and recommend pricing and booking strategies.
- Assess room-block patterns, meeting-space requirements, banquet-revenue potential, and total account value when pursuing business.
- Contribute market intelligence, account insights, and recommendations during sales and revenue strategy meetings.
- Monitor production within assigned segments and recommend actions to address booking gaps or emerging opportunities.
- Support targeted promotions, account development plans, and initiatives to grow group market share.
- Maintain accurate account records, sales activities, booking status, and production forecasts in hotel sales systems.
- Conduct site inspections and presentations that build client confidence and demonstrate the hotel’s value.
- Prepare clear, accurate proposals and contracts consistent with hotel policies and approval guidelines.
- Ensure thorough and timely turnover of confirmed business to Event Management and hotel operations.
- Coordinate with Event Management, Reservations, and other departments to communicate client expectations and support successful programs.
- Assist with resolving sales-related concerns and maintain client relationships to encourage repeat bookings.
- Represent Boston Marriott Newton professionally at client functions, trade shows, and community events.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
