Senior Group Sales Manager

Black Desert Resort•Ivins, UT
•$90,000 - $110,000•Onsite

About The Position

Black Desert Resort is a luxury resort in Southern Utah featuring a championship 19-hole Tom Weiskopf–designed golf course, elevated accommodations, meeting and event spaces, fine dining, a spa, and luxury retail. The Senior Group Sales Manager drives total group sales revenue across corporate, incentive, association, and SMERF market segments. The role cultivates high-value client relationships, develops strategic opportunities, negotiates profitable agreements, and coordinates with internal teams to ensure successful program execution. Reporting to the Director of Group Sales, this position supports revenue objectives, market presence, and exceptional guest and client experiences. The position is onsite, year-round, and full-time, with a stated pay range of $90,000–$110,000 per year plus incentive bonus.

Requirements

  • Five to ten years of progressive hospitality sales experience, with a proven record of meeting or exceeding revenue goals.
  • Expertise in negotiation, communication, and relationship management, including the ability to influence outcomes while preserving long-term partnerships.
  • Strong understanding of sales strategy, market segmentation, and revenue management principles.
  • Proficiency with Delphi and/or Salesforce, property management systems, and Microsoft Office Suite.
  • Ability to work autonomously and manage multiple priorities in a fast-paced, results-driven environment.
  • Professional presence and communication style, with a strong commitment to exceptional guest and client experiences.
  • Willingness and flexibility to travel for client meetings, site visits, and industry events as business demands.

Nice To Haves

  • Experience in a luxury hotel or resort environment.
  • Preference for an on-site role.

Responsibilities

  • Cultivate relationships with meeting planners, incentive houses, and luxury travel partners to generate premium group and event revenue.
  • Create proposals, presentations, and contracts that reflect the resort’s luxury standards and tailored client experiences.
  • Negotiate agreements that protect rate integrity, maximize value, and support long-term asset and brand positioning.
  • Partner with culinary, events, operations, and guest experience teams to ensure high-quality program execution.
  • Lead site experiences showcasing the resort’s design, amenities, and service culture.
  • Develop strategic sales plans for high-value markets, incentive programs, and exclusive group segments.
  • Maintain accurate CRM records of client preferences, pipeline health, and revenue forecasts.
  • Monitor luxury travel trends and competitor positioning to refine sales strategy and identify opportunities.
  • Target emerging markets, lifestyle brands, and experience-driven groups through strategic sales planning.
  • Represent the resort at luxury travel showcases, incentive forums, invitation-only industry events, and lifestyle, creative, and experiential travel events.
  • Provide leadership with sales reporting and strategic insights on performance, opportunities, and long-term growth.
  • Manage and resolve objections through persuasive communication, relationship building, and value-based selling.

Benefits

  • Comprehensive health insurance.
  • Retirement plans with company match.
  • Flexible time away.
  • Employee free night hotel program.
  • Incentive bonus.
  • Professional growth opportunities, including exposure to strategic sales planning, industry trade shows, and luxury client relationship management.
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