Senior Group Sales Manager

CoralTree Hospitality•Ivins, UT

11d•$90,000 - $110,000•Onsite

About The Position

The Senior Group Sales Manager drives total group sales revenue across corporate, incentive, association, and SMERF market segments. The role cultivates high-value client relationships, develops strategic business opportunities, negotiates profitable agreements, and collaborates with internal teams to ensure successful program execution. Reporting to the Director of Group Sales, this position contributes to revenue objectives, market presence, and exceptional guest and client experiences. Black Desert Resort is a luxury resort in Southern Utah with meeting and event spaces, accommodations, a championship golf course, dining, a spa, and luxury retail. The position is onsite and year-round, with a stated pay range of $90,000–$110,000 per year plus an incentive bonus.

Requirements

Five to ten years of progressive hospitality sales experience and a record of meeting or exceeding revenue goals.
Expertise in negotiation, communication, and relationship management.
Strong understanding of sales strategy, market segmentation, and revenue management principles.
Proficiency with Delphi and/or Salesforce, property management systems, and Microsoft Office Suite.
Ability to work autonomously and manage multiple priorities in a fast-paced, results-driven environment.
Professional presence and communication style, with a commitment to exceptional guest and client experiences.
Willingness and flexibility to travel for client meetings, site visits, and industry events as business demands.

Nice To Haves

Experience in a luxury hotel or resort environment.
Preference for an onsite role.

Responsibilities

Cultivate relationships with meeting planners, incentive houses, and luxury travel partners to drive group and event revenue.
Develop proposals, presentations, and contracts tailored to client needs and the resort’s luxury standards.
Negotiate agreements that protect rate integrity, maximize value, and support long-term asset and brand positioning.
Collaborate with culinary, events, operations, and guest experience teams to support program execution.
Lead site experiences showcasing the resort’s design, amenities, and service culture.
Develop strategic sales plans targeting high-value markets, incentive programs, exclusive group segments, emerging markets, lifestyle brands, and experience-driven groups.
Maintain CRM records of client preferences, sales pipeline, and revenue forecasts.
Monitor luxury travel trends and competitor positioning to refine sales strategy and identify opportunities.
Represent the resort at luxury travel showcases, incentive forums, invitation-only industry events, and lifestyle, creative, and experiential travel events.
Provide sales reporting and strategic insights to leadership on performance, opportunities, and long-term growth.
Manage and resolve objections through persuasive communication, relationship building, and value-based selling.