Senior Group Sales Manager

Lotte Hotel Americas•Seattle, WA

6h•$80,000 - $95,000•Hybrid

About The Position

The Senior Sales Manager maximizes revenue by establishing the best sales strategies that fit into the company's management strategies and business environment and by performing various sales duties. They must enhance the image of the hotel and increase customer loyalty through effective communication and management of, clients and business connections, while pursuing customer satisfaction through the organic cooperative relationship with the service department. Furthermore, the Senior Sales Manager must encourage teamwork and create a cooperative team culture.

Requirements

Bachelor’s degree in Hotel Management or related field preferred.
5 years or more in hotel group sales role
Preferred experience selling a full-service luxury hotel with extensive meeting and event space.
Demonstrated success exceeding group revenue goals, including booking $2M+ in annual group business.
Established network of meeting planners, third-party agencies, corporate buyers, and association clients in key markets.
Proven ability to identify new business opportunities, expand market share, and cultivate long-term client relationships through proactive prospecting.
Previous event planning experience preferred.
Prior participation in industry trade shows, sales missions, and hospitality networking events.
Active involvement in hospitality industry organizations and professional certifications or accreditations preferred.
Multilingual communication skills to support international business are a plus.
Thorough understanding of hotel operations, revenue generation, profit structure, budgeting, and financial performance.
Proven ability to develop and execute strategic sales plans and business development initiatives that achieve or exceed revenue objectives.
Skilled in analyzing production reports, forecasting, market trends, pace reports, and competitive intelligence to maximize revenue opportunities.
Experience establishing, managing, and administering departmental budgets.
Experience leading sales coordinators or mentoring junior sales managers is preferred.
Strong understanding of hotel sales systems; experience with Opera PMS and Delphi is preferred.
In-depth knowledge of hotel contracts, event agreements, and negotiation best practices.
Excellent organizational, negotiation, presentation, and proposal development skills.
Exceptional written, verbal, and interpersonal communication abilities.
Highly organized with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.
Self-motivated with the ability to work independently while fostering collaboration and teamwork across departments.
Results-driven with strong problem-solving skills, sound judgment, and adaptability under pressure.
Exceptional attention to detail and commitment to delivering seamless client experiences.
Demonstrate professionalism, confidence, and genuine hospitality in every interaction.
Build meaningful relationships through warmth, authenticity, and personalized service.
Creates memorable experiences by anticipating client needs, responding thoughtfully, and consistently exceeding expectations.
Maintains a positive, gracious, and approachable demeanor while representing the hotel with integrity and enthusiasm.

Nice To Haves

Bachelor’s degree in Hotel Management or related field
Previous event planning experience
Prior participation in industry trade shows, sales missions, and hospitality networking events.
Active involvement in hospitality industry organizations and professional certifications or accreditations
Multilingual communication skills to support international business
Experience leading sales coordinators or mentoring junior sales managers
Experience with Opera PMS and Delphi

Responsibilities

Maximize revenue by establishing the best sales strategies.
Enhance the image of the hotel and increase customer loyalty.
Pursue customer satisfaction through cooperative relationships with the service department.
Encourage teamwork and create a cooperative team culture.
Perform other duties and special projects assigned.