Senior Group Manager, Media Strategy
About The Position
The Senior Group Manager, Media Strategy is responsible for leading media planning, investment management and performance optimization initiatives that support Hyundai Motor America’s marketing and business objectives. This role oversees media strategy development, measurement, agency leadership and budget stewardship, while driving continuous improvement across the media ecosystem. The position works closely with internal Marketing stakeholders, Regional/Field teams, Product Line Management (PLM), Sales, Incentives, Dealer Marketing partners and agency teams to align media investment with business priorities, market opportunities, sales objectives and retail performance goals. Leveraging deep expertise in media, analytics and marketing performance, this role translates complex data, consumer insights and market dynamics into actionable recommendations that inform investment decisions and influence strategic direction across the organization. By establishing cross-tier planning frameworks, defining the roles and responsibilities of National, Regional and Dealer media efforts and identifying optimization opportunities & learning agendas that improve coordination, efficiency and effectiveness, this role is accountable for ensuring media investments across all tiers are aligned, complementary and optimized to deliver stronger business outcomes while minimizing unintended duplication and maximizing the impact of Hyundai's marketing investments.
Requirements
- Must be a high school graduate
- 10 or more years of progressive experience in media strategy, media planning, performance marketing, marketing analytics or integrated marketing with 3 or more years of experience in automotive, retail or franchise marketing.
- Prior experience managing large-scale media investments and performance-based marketing programs.
- Prior experience working with cross-functional business partners and influencing organizational decision-making.
- Prior leadership experience with managing direct teams, agency management and partner relations.
- Deep understanding of media planning, buying, measurement and optimization across traditional and digital channels.
- Strong understanding of automotive retail, consumer purchase journeys and performance-driven marketing.
- Knowledge of multi-tier marketing environments and the ability to improve coordination across National and Regional/Local efforts.
- Strong analytical capabilities with experience leveraging data, insights and measurement tools to drive business decisions.
- Ability to translate complex performance data into actionable business recommendations for senior leadership.
- Strong financial management, communication, leadership, collaboration, Excel, PowerPoint, attribution, media mix modeling, and decision-making skills.
- Ability to manage multiple projects, work autonomously, and be detail oriented.
Nice To Haves
- Bachelor’s degree preferred.
Responsibilities
- Lead Hyundai Motor America’s media strategy, planning, audience targeting, channel mix, and optimization to support brand, retail, and business objectives.
- Establish KPIs, measurement frameworks, reporting standards, and governance processes that drive performance and business impact.
- Monitor industry trends, emerging technologies, consumer behavior, and competitive activity to inform strategy and investment decisions.
- Develop and oversee National, Regional, and Dealer media frameworks to improve alignment, reduce overlap, and maximize investment effectiveness.
- Partner with internal stakeholders, Regions, Sales, Retail Marketing, PLM, agencies, and vendors to align priorities and performance goals.
- Lead learning agendas and test-and-learn initiatives that improve media effectiveness and operational best practices.
- Lead development, execution, and management of annual media budgets, investments, forecasting, financial planning, and reporting.
- Ensure investments align with business priorities, launches, sales objectives, and market opportunities.
- Oversee media analytics, attribution, dashboards, measurement standards, and performance optimization initiatives.
- Provide strategic oversight of agencies, publishers, vendors, consultants, and technology partners.
- Champion AI, first-party data, privacy readiness, identity solutions, and emerging media technologies.
- Collaborate with Legal, Privacy, and Security on data and technology agreements.
- Lead, develop, and mentor team members while fostering accountability, innovation, and continuous improvement.
- Maintain authority over media investment recommendations, measurement governance, cross-tier frameworks, and performance improvement initiatives.
Benefits
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
