Media Strategy Manager
Bill Alexander Ford Lincoln•Sonora, CA
•Remote
About The Position
We are seeking a results-driven Media Strategy Manager to lead the planning, execution, and optimization of integrated media campaigns. This role is responsible for developing data-driven media strategies across digital and traditional channels to maximize brand visibility, engagement, and ROI. The ideal candidate combines analytical expertise with creative thinking and has a deep understanding of audience targeting, media buying, and performance measurement.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- 5+ years of experience in media planning, buying, or strategy
- Strong knowledge of digital advertising platforms (Google Ads, Meta, programmatic DSPs)
- Experience managing budgets and optimizing performance campaigns
- Proficiency in analytics and reporting tools (Google Analytics, Tableau, Excel)
- Excellent communication, presentation, and stakeholder management skills
- Strong analytical and problem-solving abilities
Nice To Haves
- Experience in agency or high-growth digital environment
- Familiarity with marketing automation and CRM platforms
- Certifications (Google Ads, Meta Blueprint, etc.)
Responsibilities
- Develop and execute comprehensive media strategies aligned with business and marketing objectives
- Plan and manage multi-channel campaigns (digital, social, programmatic, TV, radio, and print)
- Analyze audience insights, market trends, and competitive landscapes to inform strategy
- Collaborate with internal teams (creative, marketing, analytics) and external media agencies
- Oversee media budgets, allocations, and forecasting to ensure optimal ROI
- Monitor campaign performance and optimize based on KPIs (CTR, CPA, ROAS, impressions, conversions)
- Utilize analytics tools (Google Analytics, DSPs, social media platforms) for reporting and insights
- Lead A/B testing and experimentation to improve campaign effectiveness
- Present campaign results, insights, and recommendations to stakeholders
- Stay up to date with emerging media trends, technologies, and platforms
Benefits
- Competitive hourly compensation
- Remote work flexibility
- Performance bonuses and incentives
- Health, dental, and vision insurance
- Paid time off and holidays
- Professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
