Social Media Campaign & Strategy Manager

Valley Bank•Morristown, NJ

18h

About The Position

This role is responsible for owning the social strategy and roadmap, aligning it with the enterprise brand, marketing, reputation, and business priorities. The manager will translate major priorities such as growth, acquisition, engagement, community impact, employer brand, and enterprise storytelling into focused annual and quarterly plans. Utilizing social listening, audience insights, competitive signals, and performance data, the role will shape strategy and maintain relevance. Key responsibilities include leading content strategy, editorial calendars, and platform approaches, ensuring content is clear, useful, distinctive, and attention-grabbing. The role also involves guiding creative development to align with the brand's voice and customer needs, acting as a strategic partner to various departments, and influencing how enterprise priorities are communicated across social channels. Building associate advocacy programs, establishing governance, publishing workflows, and response standards are also crucial. Ensuring compliance with banking regulations, company policies, and accessibility requirements is paramount. The role requires monitoring engagement, managing risks, coordinating responses, and overseeing day-to-day execution across channels, campaigns, agencies, and tools. Performance measurement across various metrics and delivering executive-ready reports are key components of this position.

Requirements

Exceptional storytelling skills with ability to transform priorities into compelling, platform-native content.
Proven ability to build strategic, insight driven owned channel programs.
Ability to translate channel expertise into business and customer impact.
Understanding of enterprise social platforms, social listening, analytics tools, publishing workflows, reputation management strategies and governance controls.
Familiarity with AI-powered content, creative, and analytics tools to accelerate ideation, production, optimization, and learning.
Experience with Hootsuite or similar social management platforms.
Proficiency in Microsoft Office Suite.
Deep understanding of LinkedIn, Facebook, Instagram, X, YouTube, and emerging platforms.
Knowledge of organic social media best practices, content development, audience targeting, and platform optimization.
Strong understanding of social media KPIs and performance measurement.
Exceptional writing and editing skills with ability to simplify financial topics into engaging, customer-friendly content.
Strong understanding of content marketing and audience segmentation.
Excellent collaboration and cross-functional stakeholder management skills with ability to work effectively across all levels of the organization.
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
Minimum of 7 years of experience in social media, brand, content, or digital marketing for a consumer-facing brand.

Responsibilities

Own Valley's social strategy and roadmap, aligning the channel to enterprise brand, marketing, reputation, and business priorities.
Translate major priorities--growth, acquisition, engagement, community impact, employer brand, and enterprise storytelling--into focused annual and quarterly plans.
Use social listening, audience insights, competitive signals, and performance data to shape strategy and keep Valley relevant.
Lead the content strategy, editorial calendar, and platform approach across Valley's social channels.
Turn business priorities into platform-native content that is clear, useful, distinctive, and built to earn attention.
Guide creative development so content reflects Valley's voice, brand promise, customer needs, and regulatory expectations.
Act as the social strategy partner to Marketing, Communications, Product, HR, Retail, Customer Care, and Executive Leadership.
Influence how enterprise priorities show up across social, ensuring messages are connected, timely, and audience-first.
Build associate advocacy programs that help employees share Valley stories confidently and appropriately.
Set governance, publishing workflows, access controls, escalation paths, and response standards that help teams move quickly and responsibly.
Ensure social activity meets banking regulations, company policies, brand standards, accessibility requirements, and record retention guidelines.
Monitor engagement, customer concerns, sentiment, and reputation risks; coordinate responses with Customer Care, Communications, and Legal/Compliance as needed.
Manage day-to-day execution across channels, campaigns, agencies, tools, and platform partners.
Measure performance across reach, engagement, sentiment, traffic, conversion signals, efficiency, and business impact.
Deliver executive-ready reporting that shows what is working, what is changing, and where to optimize next.