Vans: Senior Manager, Media Strategy
About The Position
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you. To learn more about our values and our culture, visit Vans Careers or www.vans.com.
Requirements
- 7-10 years of direct-to-consumer brand and performance media experience
- High proficiency in digital and social media networks: Facebook, Instagram, TikTok, Snapchat, Pinterest, Google, CTV, audio
- Traditional media buying experience: OOH, TV, print
- Performance marketing (acquisition and retention) strategy, execution, and optimization
- Advanced analytics and measurement skills; managing measurement towards KPI's
- Experience with budget management
Nice To Haves
- Experience with lifestyle apparel/footwear brand is a plus
- Understanding of Canadian market is a plus
Responsibilities
- Lead integrated media strategy and execution across the U.S. and Canada, spanning social, search, video, Connected TV, audio, and out-of-home.
- Align media plans with regional business objectives and global brand strategy to drive brand awareness, product consideration, and measurable sales impact.
- Manage a multi-million-dollar media budget, making strategic allocation decisions to maximize ROI.
- Track performance against ambitious traffic and revenue goals, present weekly insights to leadership, and continuously optimize campaigns to meet or exceed forecasts.
- Partner with external measurement and analytics teams to evaluate media effectiveness using metrics such as MROI, incrementality, and attribution.
- Lead experimentation with new ad formats, emerging platforms, and media measurement capabilities to drive growth and maintain a competitive edge.
Benefits
- Annual incentive plan
- Sales incentive
- Commission potential
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
