Senior Group Director, WFJ and Company Media

CHANEL • New York, NY

11h • Hybrid

About The Position

CHANEL is seeking a Senior Group Director to join its Brand Communications team in New York City. This leader serves as a strategic business partner to the Watches & Fine Jewelry Division and the Arts & Culture Global team, directing the strategy and day-to-day operations of paid media. The role ensures a cohesive brand communications approach that supports business performance while protecting CHANEL’s long-term brand image.

The Senior Group Director leads paid media planning, budget management, measurement, reporting, and analytics for Watches & Fine Jewelry and Arts & Culture initiatives. The role develops thought leadership topics and trend analysis, uses insights to evolve CHANEL’s paid media approach, and partners with PR and Digital (DCX) to identify synergies across the Paid/Owned/Shared/Earned (POSE) ecosystem. It also guides agency work and interpretation of global media guidelines, collaborates with stakeholders across functions, develops industry relationships, and oversees a team with a focus on talent development and retention.

The role is partially remote and requires at least three days per week in person at the designated office. The position requires a four-year undergraduate degree and a minimum of 12 years of media management experience, ideally with luxury or best-in-class brands.

Requirements

• Minimum 12 years of media management experience, with deep knowledge of the media industry.
• Four-year undergraduate degree.
• Deep understanding of media, digital marketing, emerging trends in consumer behavior, and the evolving media landscape.
• Demonstrated expertise in media agency management.
• Leadership experience developing high-caliber talent and influencing workplace culture and processes.
• Excellent verbal and written communication skills, including fluency in Excel and PowerPoint.
• Experience crafting and delivering effective presentations.
• Excellent financial, analytical, and organizational skills.
• Experience across a full range of media channels, including TV/video, streaming, outdoor, print, display, mobile, audio, social, and search.
• Ability to multitask in a fast-paced environment and adjust priorities according to business needs.
• Collaborative approach and experience building strong cross-functional working relationships.
• Proactive, driven, and able to work independently and challenge the status quo.
• Critical-thinking skills and ability to express opinions judiciously in low- and high-pressure settings.

Nice To Haves

• Media management experience with luxury and/or best-in-class brands.
• Experience in culture, social issues, or charitable organizations.
• Passion for style, especially fine jewelry and watches, luxury, and culture trends, with affinity for CHANEL’s values and aesthetic.

Responsibilities

• Oversee development and execution of paid media plans for Watches & Fine Jewelry and Arts & Culture initiatives, aligning them with business objectives and an integrated POSE approach.
• Manage the US paid media budget for Watches & Fine Jewelry and Arts & Culture, including accurate management, reporting, and reconciliation.
• Oversee KPI management, reporting, and analytics; assess impact and key learnings, identify best practices, and track progress toward business goals.
• Integrate measurement insights and reporting takeaways into POSE orchestration plans and Brand Communications strategies.
• Partner with divisional Brand Communications heads and other stakeholders to identify challenges and develop cross-divisional thought leadership topics.
• Interpret and provide guidance on Global Corporate media guidelines.
• Brief, manage, and edit agency work for internal distribution, and recommend refinements to media plans for local and global audiences.
• Collaborate with Watches & Fine Jewelry, Arts & Culture, media teams, Brand Communications counterparts, media agencies, PR/Events, Digital (DCX), Legal, People & Organization, and Finance.
• Develop and maintain relationships with publishing leads at established and emerging industry partners.
• Oversee the team and collaborate with Brand Communications and People & Organization on employee-centered practices, corporate culture, talent development, and retention.
• Encourage curiosity about the media landscape, luxury retail, and corporate communications, and identify relevant opportunities for innovation.

Benefits

• Dedicated paid time off for wellbeing, including a current two-week August office closure and a wellbeing fund.
• Family and caregiving benefits, including parental leave, fertility support, MilkStork, and Care.com membership.
• Paid vacation, holidays, sick days, and volunteer days.
• 401(k) and other incentives.
• Medical, dental, and vision coverage; virtual care through MDLIVE; One Medical; health care and dependent care Flexible Spending Accounts; a Health Savings Account; and an Employee Assistance Program.
• Life insurance, Accidental Death & Dismemberment, short-term disability, long-term disability, Health Advocate, international business travel accident and medical coverage, and commuter transit and parking benefits.
• Employee Resource Groups that are voluntary, open to all, employee-led groups centered on shared identity or lived experience.
• Annual time off to volunteer through CHANEL Community and matching of employee donations to select charitable organizations.
• In-house onboarding and leadership development, coaching, and online and live career-development classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior