Senior Global Campaigns Manager

Fastly•San Francisco, CA

11h•Hybrid

About The Position

The Fastly Digital Marketing team is looking for a strategic, creative, and analytical marketing lead to own and elevate our global campaign efforts, spanning brand to demand. Reporting to the Head of Digital Marketing, and working closely with the CMO’s vision, you will lead the strategic development and orchestration of complex, integrated marketing programs that generate brand awareness and demand, build pipeline, and drive net-new revenue growth for our core offerings. This is a highly visible, results-oriented role where you will act as a key collaborator, "quarterbacking" initiatives across marketing and sales to support our business goals. The ideal candidate is a data-driven leader who is comfortable being both strategic and tactical, with a passion for helping organizations protect and power their digital experiences at the origin or edge.

Requirements

7+ years of progressive marketing experience, with a proven ability to master new domains and drive measurable impact.
Exceptional strategic thinking: Ability to translate high-level business objectives into cohesive, multi-channel go-to-market strategies.
A proven "builder" mindset: Ability to create processes from the ground up and bring structure to complex, multi-stakeholder projects.
Cross-functional mastery: Extensive experience project managing and collaborating with stakeholders across Product Marketing, Content, Brand, and Data Analytics to build programs in accordance with launch timelines.
Technology storytelling: Ability to partner with technical experts to translate complex capabilities into customer-centric narratives.
Analytical fluency: Experience working within a modern MarTech stack and the ability to leverage data to drive decision-making.

Nice To Haves

Full-funnel expertise: Experience running campaigns across the customer lifecycle, from brand awareness and new logo acquisition to customer expansion.
Vertical marketing experience: Familiarity with eCommerce, Digital Publishing / Steaming or High Tech (SaaS/PaaS) sectors.
ABM Proficiency: Deep understanding of Account-Based Marketing and intent strategies / platforms.
Domain knowledge: Direct experience marketing cybersecurity, networking, edge compute, or adjacent cloud infrastructure products.
AI Innovation: Experience leveraging AI tools to optimize B2B marketing workflows or campaign performance.

Responsibilities

Lead the end-to-end strategy, development, and execution of complex, integrated marketing campaigns across multiple channels to achieve pipeline goals while managing budgets and tracking ROI.
Orchestrate diverse cross-functional teams—including collaborating with peers in product marketing, content, creative and others—acting as the primary orchestrator to ensure a seamless execution and cohesive customer journey.
Partner with sales and sales development leadership to accelerate pipeline in target accounts, ensure GTM alignment, and maintain a continuous feedback loop for optimization.
Analyze campaign performance and reporting to deliver actionable insights to leadership, using data to rigorously test and optimize tactics to exceed growth goals.
Collaborate with cross-functional members to develop compelling messaging and campaign assets that resonate with technical and executive audiences and address key pain points.
Spearhead special projects and drive new initiatives, to be defined as business needs and market opportunities evolve.
Identify and test new activations, channels, and tactics to continuously drive demand generation and improve overall campaign effectiveness.