Sr Field Marketing Manager

FurtherAI•New York, NY

9d•$150,000 - $180,000•Onsite

About The Position

FurtherAI is hiring a Senior Field Marketing Manager to own East Coast events and develop the next phase of its event program, including industry conferences, ancillary events, and company-hosted events. This is a strategy, execution, and ROI-focused role, responsible for deciding where the company participates, helping Sales get value from each event, and measuring event returns. The role also shares central responsibilities with the Sr. Field Events Manager on the West Coast and reports to the VP of Growth Marketing. The manager will set the East Coast event strategy, calendar, and budget; make investment decisions using the company’s ICP, target accounts, and past results; and co-own the event playbook, goal-setting framework, and reporting across regions. They will plan and execute each event, equip Sales with target-account and meeting context, coordinate pre-event email and social campaigns with marketing, lead onsite operations, and ensure outcomes and follow-up are completed. The role owns event success measures and reporting to leadership, including meetings, pipeline created and influenced, and ROI. The manager will use results to recommend where to invest further, make adjustments, or stop participating. FurtherAI describes the position as a hands-on individual contributor role with a potential path to leading a demand generation team as the company scales.

Requirements

7+ years of experience in B2B field or event marketing, including ownership of a regional or national event program.
A proven record of tying events to pipeline and revenue, with results that can be explained.
Experience running conferences, ancillary events, and owned events.
Strong strategic judgment paired with hands-on execution.
A track record of partnering with Sales and holding teams accountable to goals.
Comfort with CRM data, dashboards, and leadership readouts.
Strong attention to detail and care in creating a lasting impression for prospects and customers.
Experience using AI to streamline event execution and reporting.

Nice To Haves

Experience in insurance, financial services, or enterprise AI/SaaS.
An existing network of East Coast venues, agencies, and event organizers.

Responsibilities

Set and own the East Coast event strategy, calendar, and budget across conferences, ancillary events, and hosted events.
Decide where to invest, where to cut, and when to try new event opportunities, using the ICP, target accounts, and past results.
Co-own the event playbook, goal-setting framework, and reporting so results can be compared across regions.
Set goals and plans for each event and make decisions needed to keep execution moving.
Equip Sales with target accounts, meeting goals, and event context.
Partner with the marketing team to plan and schedule email and social campaigns ahead of events.
Lead onsite event execution, resolve problems, keep meetings on track, maintain the booth, and coordinate internal teams.
Ensure event outcomes are captured and follow-up is completed, holding teams accountable.
Define event success measures and report meetings, pipeline created, pipeline influenced, and ROI to leadership.
Turn event results into recommendations on where to double down, adjust, or walk away.