Field Marketing Manager

Birdeye

13d

About The Position

Birdeye is seeking a Field Marketing & Events Manager in an individual-contributor role to drive pipeline through high-impact, in-person events and tradeshows across key U.S. markets. The position partners closely with Sales and Customer Success, particularly upmarket and enterprise teams, to execute against target account lists, support focused outreach strategies, and generate pre-event meetings. It also supports larger regional and national field marketing programs as needed.

The role owns event execution and helps ensure the right people attend and that events create meaningful pipeline. It is a hands-on position for someone who understands how field marketing contributes to revenue and can work in a fast-paced, collaborative environment. The role reports to the Director of Field Marketing.

Requirements

• 2–5 years of experience in field marketing, event marketing, or B2B marketing.
• Experience working closely with Sales teams and supporting pipeline goals.
• Strong project management and organizational skills.
• Ability to manage multiple events across different markets at once.
• Experience managing budgets and tracking ROI.
• Clear, professional communication and strong attention to detail.
• Willingness to travel up to 10–20% for events, typically two to three times a month for two days each.
• Core working hours are 8:00 AM–5:00 PM CST, with PST hours also accommodated; occasional evenings or weekends are required during live events, with flexibility to balance time during non-event weeks.

Responsibilities

• Own field events end to end, including event concept development, budgets, vendors, logistics, Sales alignment, on-site execution, and tracking post-event ROI and pipeline impact.
• Partner with Sales to execute against target account lists and support account-specific outreach.
• Build and support targeted outreach strategies to generate pre-event meetings using an account-based marketing approach.
• Manage event logistics, including venues, vendors, catering, AV, signage, shipping, and on-site execution.
• Coordinate with RevOps, Design, Product Marketing, and Customer Marketing to ensure alignment and strong execution.
• Work with Sales to track outreach progress and ensure meetings are scheduled before each event.
• Track and report event performance, including registrations, attendance, meetings, influenced pipeline, and revenue impact.
• Maintain organized event trackers, timelines, and post-event recaps.
• Support broader field marketing programs as needed, including sponsored events, trade shows, and partner activations.

Benefits

• 100% employer-paid benefit plans with multiple health plan options, including HSA and PPO.
• Flexible PTO.
• 401(k) with company match.
• Flexible work-from-home options.
• Maternity and paternity leave.
• Employee Resource Groups.
• Opportunities associated with a dynamic and fast-growing organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed