Senior Field Marketing & ABM Manager
About The Position
The Senior Field Marketing & ABM Manager will own how Dealpath engages and wins influential institutional real estate firms. The role will build and scale an account-based marketing program across roughly 2,000 target accounts and create executive dinners, roundtables, and other convenings for senior decision-makers. The manager will report to the VP of Marketing and work directly with the CEO and sales leadership, with a focus on measurable pipeline impact. The position owns Dealpath’s account-based marketing strategy and event portfolio, including industry conferences, hosted executive events, and client events. It partners with Sales on strategic account plans and coordinates event-related outreach and follow-up with account executives and SDRs. The manager will track target-account engagement, meetings, and sourced and influenced pipeline, and recommend which programs to scale or stop. Travel for conferences and hosted events is approximately 20–25% of the time.
Requirements
- At least 6 years of B2B marketing experience, including at least 3 years leading ABM and field marketing programs.
- Bachelor’s degree or equivalent experience.
- A track record of ABM programs that created measurable enterprise pipeline.
- Comfort hosting senior executives and a collaborative partnership style with Sales.
- Analytical rigor, including setting goals before spending and reporting in pipeline rather than attendance.
- Strong organization across multiple programs and a high-ownership mindset suited to a lean team.
- Hands-on experience with Salesforce, Marketo, LinkedIn, and an ABM or attribution platform such as 6sense, Demandbase, or Dreamdata.
Nice To Haves
- Experience marketing SaaS to enterprise or institutional buyers.
- Experience in commercial real estate, proptech, or alternative investments.
Responsibilities
- Own ABM strategy, account tiering, and coordinated plays across events, executive outreach, paid digital, email, and SDR sequences in partnership with Sales leadership.
- Partner with account executives on strategic account plans, including buying committees, entry points, and deal-advancing moments.
- Own the events portfolio and budget, including industry conferences, hosted executive dinners, roundtables, and client events.
- Set goals, target lists, and follow-up plans for events before booking, and manage events end to end.
- Create invite-only executive convenings, such as client working groups and industry roundtables, alongside the CEO and leadership team.
- Run pre-event invitations and post-event follow-up with account executives and SDRs so target accounts receive timely next steps.
- Report on target-account engagement, meetings, and sourced and influenced pipeline with Marketing Operations, and recommend what to scale or stop.
- Travel approximately 20–25% of the time for conferences and hosted events.
Benefits
- Medical, dental, and vision insurance.
- Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
- 401(k) retirement plan.
- Paid parental leave.
- Flexible time off.
- Commuter benefits program.
- Monthly wellness reimbursement to support physical and mental well-being.
- Variable compensation eligibility.
- Eligibility to participate in Dealpath’s equity plan, subject to plan terms.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
