Senior Field ABM & Events Manager

Norm•New York City, NY

1d•Hybrid

About The Position

Norm is hiring a Senior Field ABM & Events Manager to build its strategic field and account-based marketing events program from the ground up. The role partners with stakeholders across Norm Ai and Norm Law to develop high-impact programs for key audiences and execute one-to-one ABM plays for strategic clients. The manager will create distinctive experiences that identify opportunities, build trust in the brand, and advance deals, with scope, budget, and responsibility expected to grow as Norm scales. The position combines go-to-market strategy and hands-on execution. The manager will determine where and how Norm participates in the market, develop field programs aligned to target accounts and active opportunities, collaborate with executives and cross-functional teams, and own results such as executive access, account penetration, opportunity acceleration, and pipeline growth. The work location is New York City, with a hybrid schedule requiring 3–4 days per week in the office and occasional travel, estimated at 30%. Norm describes itself as an AI-native professional services firm and technology company founded in 2023. It seeks team members who actively use AI in their day-to-day work and can discuss practical examples of tools, workflows, and outcomes during the interview process.

Requirements

5–7+ years of experience in field, events, or ABM marketing.
A track record of building an events strategy rather than simply managing an established calendar.
Creative and strategic thinking, including the ability to turn an unclear idea or goal into a concrete plan and carry it through execution.
Strong executive presence and confidence engaging senior leaders as a peer while building credibility quickly.
Strong ownership of programming, prioritization, and moving projects forward quickly.
Practical, hands-on use of AI in day-to-day work, with the ability to discuss concrete tools, workflows, and outcomes during the interview process.

Nice To Haves

Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category.
An established network across vendors, production, and other teams that can help execute events.
Experience managing an events program for a fast-paced, growing enterprise business.

Responsibilities

Define the go-to-market strategy for field programs, including what Norm does, where it participates, and how it competes in the market.
Develop field programs from the ground up, execute them, and create engagement opportunities with leaders that contribute to pipeline growth and revenue.
Partner with account directors and Forward-Deployed Legal Engineers to deliver field programs across segments and one-to-one ABM plays for strategic accounts.
Design one-to-one, one-to-few, and one-to-many field marketing experiences, such as conferences, client workshops, and executive dinners, aligned with active opportunities and target accounts.
Work with senior executives, including C-suite leaders, Advisory Board members, and Partners, to understand account dynamics, go-to-market strategy, and programming gaps, and shape deal strategy.
Identify relevant existing and new conferences, owned events, and field tactics for reaching legal leaders, and lead programs from creative development through post-event follow-up.
Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth.
Assess current partners, processes, and capabilities, and develop a prioritized field and ABM events strategy, including program concepts, audiences, content packages, budgets, and success measures.
Establish a strategic event programming roadmap and move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement.