Senior Events Specialist, Marketing

Personify Health•Morristown, NJ

About The Position

Personify Health is hiring a Senior Events Specialist to lead the planning, execution, and measurement of national and regional events that support its Wellbeing growth strategy. The role helps determine which events to invest in and evaluates their contribution to pipeline and brand goals. The specialist owns the Wellbeing events calendar and a defined budget, works independently, and partners with Sales, Marketing Operations, and commercial leaders. The position also coaches and supports the Events Specialist. The ideal candidate will be based in the New York/New Jersey area and available to travel up to 15% for events, client engagements, team meetings, and other business-related activities. The position reports to the VP, Integrated Marketing.

Requirements

Typically 5 or more years of B2B events or field marketing experience, including national conferences, trade shows, and regional or field events.
Experience owning and managing a six-figure annual events budget, including negotiating contracts and sponsorships.
Ability to work with Salesforce or a similar CRM, interpret campaign data, and explain event outcomes.
Strong strategic judgment and ability to explain and communicate event investment decisions based on results.
Strong written and verbal communication skills, including executive-ready recaps, proposals, and stakeholder updates.
Ability to work independently, manage competing deadlines, and remain composed when on-site issues arise.

Nice To Haves

Bachelor’s degree; equivalent experience is also accepted.
Experience in healthcare, employer health, benefits, or another regulated, multi-stakeholder B2B market.
CMP or CEM certification.

Responsibilities

Build and maintain the annual Wellbeing events plan across national and regional programs, recommending which conferences, sponsorships, hosted events, and local market programs to pursue or discontinue.
Evaluate event investments using measures such as cost per qualified meeting, sourced and influenced pipeline, and brand reach; work with Marketing Operations on attribution and use results to rebalance the portfolio.
Monitor buyer and competitor activity, regional sales priorities, and event formats, then develop proposals with options and recommendations.
Advise the VP, Integrated Marketing and Wellbeing commercial leaders on sponsorship levels, speaking opportunities, and event presence.
Co-lead planning for the annual client conference and support client innovation councils with Account Management.
Manage the Wellbeing events budget, forecast spending, identify variances, recommend reallocations, negotiate with organizers, sponsors, agencies, venues, and vendors, and approve spending within delegated authority.
Work with Procurement and Legal on contracts; build business cases for additional investment and report quarterly event ROI to marketing leadership.
Lead end-to-end execution and on-site management of priority national events and flagship regional programs.
Partner with regional sales leaders and account teams to identify local opportunities, shape guest lists, and align regional events with specific sales objectives.
Manage concurrent events and develop team playbooks, timelines, and checklists to maintain consistent quality across national and regional programs.
Partner with Sales, Marketing Operations, and CBR on pre-event outreach, meeting setup, lead routing, Salesforce campaigns, landing pages, and follow-up; use data to monitor follow-up commitments.
Collaborate with brand and creative teams to ensure event materials and experiences reflect Personify Health.
Delegate, review work, and coach the Events Specialist; address complex problems and improve team processes.
Lead candid post-event debriefs, identify improvements, and follow through on them.
Communicate event results and recommendations to executives through concise recaps, supporting data, and clear recommendations.