Events Marketing Specialist

CarGurus•Boston, MA

5h•$64,000 - $81,000•Hybrid

About The Position

The Events Marketing Specialist supports the planning and execution of CarGurus’ B2B field marketing programs to help drive revenue, strengthen client relationships, and enhance brand perception. The role coordinates logistics across client sponsorships, conferences and trade shows, geo-targeted events, client swag, and VIP hospitality experiences. In partnership with the broader marketing organization and cross-functional teams, the Specialist helps deliver polished events and track their performance.

Requirements

2–4 years of experience in event marketing, preferably in a B2B environment.
Experience coordinating logistics for in-person and virtual events, including conferences, trade shows, sponsorships, or hospitality programs.
Strong organization, attention to detail, project coordination, and written and verbal communication skills.
Ability to work effectively with cross-functional partners, external vendors, and membership organizations to keep deliverables moving.
Experience tracking event budgets, contracts, invoices, and expenses.
Comfort gathering basic performance data, preparing reports, and sharing findings with a team.
Ability to adapt quickly to new tools and platforms and proactively communicate progress, changes, and blockers.
Proficiency with Google Workspace, including Docs, Sheets, Slides, Drive, and Meet.

Nice To Haves

Experience with Cvent, Wrike, and/or Salesforce.

Responsibilities

Coordinate event logistics, including venue and hotel arrangements, airfare, transportation, catering, audiovisual needs, activations, and on-site requirements.
Coordinate with vendors and track contracts, services, deliverables, and deadlines; escalate approval needs or issues as needed.
Create and maintain shared briefs, timelines, checklists, and project trackers to support consistent execution; help gather event results and prepare post-event reporting.
Partner with Sales, Brand, Product Marketing, and other stakeholders to confirm event needs and deliver sponsorship and event materials on time.
Coordinate client swag and event materials, including ordering, inventory, packaging, shipping, signage, giveaways, name badges, and other attendee needs.
Coordinate pre- and post-event communications so attendees are informed, prepared, and supported.
Support research and coordination for speaking and sponsorship opportunities.
Track event and membership budgets, contracts, invoices, and expenses; support reconciliation and flag potential variances.
Identify project risks and work with the team to prepare contingency plans.
Gather and organize event performance data to help the team evaluate impact and identify opportunities to improve.

Benefits

Equity for all employees, both when they start and as they continue to grow with the company.
Career development programs.
Corporate giving programs.
Employee resource groups and communities.
Flexible hybrid model.
Robust time-off policies.
Daily free lunch.
New car discount.
Meditation and fitness apps.
Commuting cost coverage.
The role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).