Senior Events Specialist, Marketing

Personify Health•New York, NY

3d•$75,000 - $95,000

About The Position

Personify Health is seeking a Senior Events Specialist to lead the planning, execution, and measurement of national and regional events that support its Wellbeing growth strategy. The role owns the Wellbeing events calendar and a defined budget, recommends which events and sponsorships to pursue, and evaluates investments against pipeline, qualified meetings, and brand goals. The specialist works independently and partners closely with Sales, Marketing Operations, the commercial team, Account Management, and marketing leadership. They also coach and review the work of the Events Specialist. The role manages the Wellbeing events budget, forecasts spending, negotiates with event organizers and vendors, coordinates contracts with Procurement and Legal, and reports on event ROI. It leads end-to-end execution of priority events, including on-site leadership, and maintains playbooks and processes to ensure consistent event quality. The position is ideally based in the New York/New Jersey area and requires travel up to 15% for events, client engagements, team meetings, and other business activities.

Requirements

Typically 5 or more years of B2B events or field marketing experience, including national conferences, trade shows, and regional or field events.
Experience owning and managing a six-figure annual events budget, including negotiating contracts and sponsorships.
Comfort working with Salesforce or a similar CRM, interpreting campaign data, and explaining event outcomes.
Strategic judgment and ability to assess which events merit investment based on results.
Strong written and verbal communication skills, including executive-ready recaps, proposals, and stakeholder updates.
Ability to work independently, manage competing deadlines, and remain composed when on-site issues arise.

Nice To Haves

Bachelor’s degree; equivalent experience is accepted.
Experience in healthcare, employer health, benefits, or another regulated, multi-stakeholder B2B market.
CMP or CEM certification.

Responsibilities

Build and maintain the annual Wellbeing events plan across national and regional events, recommending which conferences, sponsorships, hosted events, and local programs to pursue or discontinue.
Evaluate event investments using measures such as cost per qualified meeting, pipeline sourced and influenced, and brand reach.
Partner with Marketing Operations to ensure event attribution is reliable and use results to rebalance the event portfolio.
Monitor buyer and competitor event activity, regional pipeline priorities, and effective event formats; develop proposals with options and recommendations.
Advise the VP, Integrated Marketing and Wellbeing commercial leaders on sponsorship levels, speaking opportunities, and event presence.
Co-lead planning for the annual client conference and support client innovation councils alongside Account Management.
Manage the Wellbeing events budget, forecast spending, flag variances, and recommend reallocations.
Negotiate with event organizers, sponsors, agencies, venues, and vendors; coordinate contracts with Procurement and Legal; and approve spend within delegated authority.
Develop business cases for additional event investment and report event ROI to marketing leadership each quarter.
Lead end-to-end execution and on-site leadership for priority national events and flagship regional programs.
Work with regional sales leaders and account teams to identify local opportunities, shape guest lists, and align regional events to sales objectives.
Manage concurrent events and develop team playbooks, timelines, and checklists to ensure consistent quality.
Partner with Sales, Marketing Operations, and CBR on pre-event outreach, meeting setup, lead routing, Salesforce campaigns, landing pages, and follow-up.
Use event data to hold stakeholders accountable for follow-up commitments.
Partner with brand and creative teams to ensure event materials and experiences reflect Personify Health.
Delegate to, review, and coach the Events Specialist; handle complex problems and improve team processes.
Conduct candid post-event debriefs and follow through on improvements.
Communicate event results, supporting data, and recommendations clearly to executives.