Senior Engagement Manager

State of North Carolina•Wake County, NC

5d•Hybrid

About The Position

The Senior Engagement Manager serves as a key leader within the Office of Communications and Engagement for NC Medicaid, providing strategic direction and oversight for engagement initiatives that support implementation of approved waivers and other Medicaid program components. The position designs and manages comprehensive communication strategies aligned with organizational priorities, coordinating consistent messaging across internal teams, vendor partners, and multiple communication channels. It evaluates message effectiveness and engagement outcomes to refine outreach approaches and strengthen program communications. The position facilitates internal staff briefings and external meetings with beneficiaries and stakeholders to gather insights that inform communication planning. It also collaborates with program and clinical operations teams to ensure communications support departmental goals and Medicaid initiatives, advancing NC Medicaid’s mission through clear, effective, timely, and audience-appropriate engagement.

Requirements

A bachelor's degree in communications, public relations, public affairs, media, journalism, English, or a related field from an appropriately accredited institution, and four years of experience in communications, public relations, or publicity work; or an equivalent combination of education and experience.

Nice To Haves

Documented experience developing, implementing, and evaluating communication and engagement strategies across multiple channels, including websites, webinars, social media, email communications, and stakeholder outreach.
Intermediate proficiency with Microsoft Office applications, including Excel, Outlook, PowerPoint, Teams, and Word, to support project coordination, presentation development, document management, communication planning, and information tracking.
Experience planning, facilitating, and documenting stakeholder engagement activities involving internal and external partners, including meeting coordination, agenda development, follow-up communications, and issue resolution.
Experience in communications, community engagement, or public relations in a healthcare, public health, or human services environment, including development of outreach materials, stakeholder messaging, and public-facing communications.
Prior experience within NC DHHS or NC Medicaid supporting program operations, communications, stakeholder engagement, policy implementation, managed care initiatives, waiver programs, or LTSS programs serving individuals with disabilities.

Responsibilities

Lead strategic engagement initiatives supporting the implementation of Medicaid waivers and related program components.
Design and manage communication strategies aligned with NC Medicaid priorities and organization-wide messaging.
Coordinate messaging and engagement activities across internal teams and vendor partners to ensure consistency across communication channels.
Oversee development and dissemination of communications through webinars, call-center scripts, websites, social media, and other outreach platforms.
Evaluate message effectiveness and engagement outcomes, using findings to refine communication plans and improve outreach strategies.
Facilitate internal staff briefings to support awareness, alignment, and implementation of communication efforts.
Lead external meetings with beneficiaries and stakeholders to gather input that informs communication planning and program engagement.
Collaborate with program and clinical operations teams to ensure communications support departmental goals and Medicaid initiatives.
Maintain coordination across communication workflows and partner groups to support consistent, timely, and accurate messaging.
Ensure audience-appropriate, clear, and effective engagement across communication efforts.