Client Engagement Senior Manager

LLP•San Diego, CA

2d•$220,000 - $250,000•Hybrid

About The Position

The Client Engagement Senior Manager is a recognized leader in the Marketing Department and serves as a go-to marketing resource for an office or region. Working directly with office and regional leaders, the Senior Manager develops and executes client and business development strategies and manages targeted activities that align with client needs and support office or regional business objectives. The role requires a deep understanding of the office or region’s services, lawyers, clients, and legal-services market. The Senior Manager contributes to signature programs and initiatives that strengthen the Firm’s market profile and create opportunities for lawyers to network and build relationships with key contacts. The role may include direct or dotted-line supervision of junior-level professionals, with responsibility for building a collaborative, high-performing team, mentoring junior colleagues, and maintaining high standards of service delivery. The Senior Manager also builds effective working relationships across the Marketing Department, other professional business functions, and the Firm’s global platform. Responsibilities include developing regional marketing and business development strategies; managing profile-raising programs, sponsorships, partnerships, events, awards, media and thought leadership opportunities; coordinating market research and cross-office efforts; supporting lateral lawyer arrivals; and coaching lawyers in marketing and business development. The role also includes hiring, managing, developing, and delegating work to business professionals as needed. The position requires at least 10 years of relevant professional experience, including at least 4 years of direct personnel management experience, and a bachelor’s degree. The target salary range for the role when located in California is $220,000–$250,000. The compensation package includes bonus eligibility and a comprehensive benefits program.

Requirements

At least 10 years of professional marketing, business development, or other relevant experience.
At least 4 years of direct personnel management experience.
Bachelor’s degree from an accredited college or university.
Deep understanding of the local or regional legal-services market and competitive landscape.
Strong communication skills and demonstrated ability to present to management and peers.
Excellent writing, proofreading, and critical-thinking skills.
Demonstrated proficiency in Microsoft Office and Outlook.
Strong organizational skills and attention to detail.
Good judgment.
Strong interpersonal communication skills.
Strong analytical and problem-solving skills.
Ability to work harmoniously and effectively with others.
Ability to preserve confidentiality and exercise discretion.
Ability to work under pressure and manage multiple projects with competing deadlines and priorities.

Nice To Haves

Marketing, business development, or other relevant experience in a law firm or other professional-services organization.
Advanced degree in a related area, such as marketing, law, business, or communications; an M.B.A. or J.D. is a considerable plus.
Working knowledge of customer relationship, pipeline, and experience management databases such as InterAction, Salesforce, and/or Foundation.
Familiarity with relevant company and market research tools, law firm rankings, awards, and league-table publications.
Bachelor’s degree preferably in marketing, communications, or a related field.

Responsibilities

Leverage market awareness and industry best practices to recommend and facilitate marketing and business development solutions, refining existing programs with the Client Engagement Manager and establishing new initiatives as needed.
Collaborate with office leaders, partners, regional practice and industry leaders, and Business Development liaisons to develop and execute strategic plans and projects supporting regional growth.
Advise on marketing strategies and tactics to achieve business development goals.
Facilitate introductions to key market stakeholders and identify, negotiate, manage, and evaluate the business impact and return on investment of strategic sponsorships and partnerships.
Recommend and facilitate lawyers’ involvement in professional and trade organizations, and identify and support speaking and leadership opportunities that raise the visibility of lawyers and the Firm.
Oversee and attend Firm-sponsored programs for clients and prospective clients; collaborate on invitation lists, client outreach, event planning, and follow-up.
Develop an understanding of current client relationships and identify prospective clients to inform program and event outreach.
Identify local-market awards and recognition opportunities and contribute insights and ideas for submissions.
Coordinate with the Market Intelligence team on market research supporting office and regional business development and marketing initiatives.
Build relationships with the Firm’s PR team and media contacts; identify thought leadership and media opportunities, including commentary, articles, and podcasts.
Contribute to broader West Coast and California marketing and business development efforts to support cross-office collaboration and consistency.
Use Firm resources, including thought leadership, videos, media content, and social media, to raise awareness and visibility in the market.
Coordinate business development efforts for lateral lawyer arrivals in partnership with the office’s Business Development liaison.
Coach and train lawyers in marketing and business development skills and best practices.
As needed, participate in hiring, managing, and developing business professionals; oversee daily operations and work product; and manage team professional development through goals, coaching, and training.
Prepare annual performance appraisals and provide timely performance feedback.
Delegate work efficiently and effectively to team members.
Collaborate with leaders and business professionals inside and outside the Marketing Department on projects spanning practices, regions, and functions.