Senior Display Account Manager
Pacvue
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Posted:
August 18, 2023
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Remote
About the position
We are seeking an experienced Senior Display Media Account Manager to develop and execute digital media strategies on behalf of clients. This role will be primarily focused on Amazon DSP, with additional training responsibilities to educate clients on DSP best practices and integrate complex DSP campaigns into a cohesive advertising program. The ideal candidate will deliver an excellent client experience, execute strategic and tactical plans, and provide regular reporting on advertising performance. They should have a proven track record of building relationships, delivering results, and diving deep into data to develop effective strategies.
Responsibilities
- Fully own the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives
- Develop strategic growth plans, gain client alignment, and fully execute against the aligned upon approach
- Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
- Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
- Develop annual budget recommendations and properly allocate across campaigns to align with high level business objectives
- Develop an annual marketing calendar incorporating key drive periods (including relevant macro and micro seasons), new product launches, and clients’ national media calendars
- Leverage Pacvue technology to manage budget allocation, communicate with client on trends and pacing, and deliver
Requirements
- Proven track record of building relationships and taking ownership of client inputs to deliver results
- Experience in developing and executing digital media strategies on behalf of clients
- In-depth knowledge of client's business goals and objectives
- Understanding of categories in which clients compete to strategically grow share
- Ability to provide solid reporting and analytics to demonstrate success against joint business plans
- Familiarity with Amazon DSP and ability to educate clients on DSP best practices
- Strong focus on Amazon DSP and ability to create and manage display media strategies for various retailers
- Ability to provide annual and ongoing budget recommendations to help clients achieve their business objectives
- Proficiency in analyzing data sets and developing tactical strategies
- Excellent communication and presentation skills to gain alignment with senior leaders
- Ability to measure efficacy of strategies through regular reporting and ad-hoc audits
- Knowledge of retail media KPIs and ability to identify areas for refinement
- Familiarity with retailer programs and promotional opportunities to highlight incremental sales opportunities for clients
- Experience in developing annual marketing calendars and aligning campaigns with high-level business objectives
- Proficiency in leveraging Pacvue technology for budget allocation and communication with clients
Benefits
- Unlimited Paid Time Off
- Paid Holidays and Floating Holidays
- Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
- 401k with Employer Match
- Remote Work Options and Flexibility
- Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
- Paid Parental Leave