Vice President, Marketing

The job overview for the Vice President of Marketing role at Pacvue is to lead the enterprise group marketing efforts and drive growth and revenue for the company. The ideal candidate will develop and execute a comprehensive marketing strategy, analyze market trends, and drive demand generation through various channels. They will also be responsible for leading content and communication to achieve business goals. The successful candidate should be strategic, detail-oriented, data-driven, and possess strong leadership skills.

• Drive GTM Strategies for the Enterprise Business
• Lead value prop development for platforms and products with messaging frameworks and execution plans
• Participate in planning and reporting marketing initiatives' performance, focusing on ROI & revenue growth
• Optimize deployment of marketing OpEx and resources for growth opportunities
• Deliver content across all customer touchpoints to build brand value, virality, and advocacy
• Provide outstanding team leadership and management, setting goals and driving a delivery and performance culture
• Exemplify thought leadership as a member of the Senior Leadership Team
• Be an outstanding communicator, prioritizing company and team goals above personal goals
• Build a high-performing demand generation team to meet/exceed revenue goals
• Own and execute the end-to-end demand generation strategy, including budgeting, forecasting, and reporting
• Drive strong growth in B2B lead generation through various tactics and channels
• Partner closely with the sales team to align demand generation goals and support growth
• Establish metrics to measure effectiveness and continually optimize efforts
• Gather customer insights using a data-centric approach and use data to improve marketing campaigns and results
• Deliver outstanding team leadership and management, setting goals and driving a delivery and performance culture
• Set goals, drive a delivery and performance culture, and be committed to the development and growth of team members
• Be an outstanding communicator who elevates others while prioritizing company and team goals above personal goals.

• Experienced Vice President of Marketing
• Develop and execute comprehensive marketing strategy
• Drive growth and revenue for the company
• Identify and analyze market trends
• Drive demand generation through various channels (SEO, performance, events)
• Lead content and communication efforts
• Strategic, detail-oriented, and data-driven
• Strong leadership skills, creativity, and drive
• Drive GTM strategies for the Enterprise Business
• Lead value prop development for platforms and products
• Optimize marketing OpEx and resources for growth
• Deliver content across all customer touchpoints
• Outstanding team leadership and management
• Exemplify thought leadership as a member of the Senior Leadership Team
• Outstanding communicator prioritizing company and team goals
• Build a high-performing demand generation team
• Own and execute end-to-end demand generation strategy
• Strong growth in B2B lead generation
• Partner closely with sales team
• Establish metrics to measure effectiveness and optimization
• Leverage data-centric approach for customer insights and campaign improvement
• Marketing communications and events management

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
• Learn – from the best! Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.
• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Remote Work Options and Flexibility
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave