Senior Director ~ Vice President, Brand Partnerships

Warner Music Group•Los Angeles, CA

2d•$120,000 - $155,000•Onsite

About The Position

The Brand Partnerships and Commercial Licensing Department at Atlantic Music Group is responsible for all outreach to brands, advertising and entertainment marketing agencies with the ultimate goal of aligning the label and our artists with branded campaign and partnership opportunities. This role will cultivate brand partnerships for the company and Atlantic's diverse roster of top-notch artists with the goal of: a) creating impactful campaigns and promotions to increase consumption of our artists’ music; b) raising the profile of our artists and the Atlantic Music Group brand; and c) offsetting costs by funding our creative marketing campaigns, artist visuals and promotional events.

Requirements

7+ years of experience in label, management or agency brand partnerships, or brand management
Excellent communication skills
Ability to manage multiple tasks and yield results
Competitive negotiating skills
Skilled at cold calling new clients and pitching creative ideas (internal/external pitches)
Strategic thinker
Organizational and financial management skills
Ability to work in fast-paced environment with relatively short deadlines

Nice To Haves

You bring a positive disposition to the team and are eager to collaborate and build relationships

Responsibilities

Devise and pitch brand partnership deals and campaigns for all artists on the Atlantic Music Group roster to amplify the artist's presence in the marketplace, increase consumption of the artist's music and garner revenue for the artist and label. Campaigns that range from traditional NIL/endorsement deals, to video product placement deals, tour sponsorship and activations, partner funded pop-up activations, paid social media posts, performance opportunities, etc.
Cultivate and maintain key relationships with brand marketers, talent, marketing and influencer agencies to garner income for artists, revenue for label and amplify album marketing campaigns; lead team outreach to the multicultural brand marketing community.
Work with product managers, digital and social marketers, the fan engagement team, streaming, creative & visual services, radio promotion, and publicity departments to develop creative marketing strategy and plans as needed for all artists on the roster.
Work closely with the artist and management team to execute all partnership deliverables.
Work with artist legal teams and label business affairs to contract all deals.