About The Position
The Senior Director, Revenue Growth Management (RGM) Customer Execution, Convenience Retail (CR) and Planning leads the RGM Customer Execution team for CR and serves as the lead RGM and financial partner for the CR business, supporting the Vice President of CR Sales and the CR Sales Team. The role oversees customer and System planning, forecasting, price-pack architecture, trade spend, performance management, and business gap-solving, partnering with customers, Franchise Bottlers, Finance, Brand teams, and other cross-functional leaders to deliver volume, revenue, gross profit, and share growth. The role also manages the Annual Business Planning cycle across RGM Customer and Franchise Execution teams. This includes partnering with the VP of RGM Execution on customer plan targets, rate coherency adjustments, planning-cube updates, calendar management, customer planning templates, and SOVI rate adjustments. The position is based in Atlanta or remote in the Northeast Corridor, with 0%–25% travel and relocation provided.
Requirements
- Bachelor’s degree required.
- 8 to 10 or more years of relevant experience in consumer goods, beverages, Convenience Retail, Sales, Finance, commercial strategy, planning, or RGM.
- 5 or more years of people, project, or cross-functional leadership experience.
- Experience leading annual business planning, forecasting, pricing, trade spend, customer investments, and P&L management.
- Strong understanding of RGM principles, including price-pack architecture, assortment, mix, promotions, and investment effectiveness.
- Strong financial, analytical, scenario-planning, and problem-solving capabilities.
- Demonstrated ability to influence senior leaders, customers, Franchise Bottlers, and cross-functional partners.
- Strong executive communication and people leadership skills.
- Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola sponsorship to continue working legally in the United States.
Nice To Haves
- MBA or relevant advanced degree.
- Experience supporting Convenience Retail, immediate-consumption channels, or complex retail customers.
Responsibilities
- Lead annual customer and System business planning for Convenience Retail, including customer strategies, pricing, price-pack architecture, promotions, trade spend, and execution priorities.
- Partner with CR Sales to develop Joint Business Plans and identify appropriate brands, packages, price points, and promotional strategies by customer and shopper occasion.
- Own volume, revenue, and gross profit planning, forecasting, performance analysis, and customer P&L management.
- Lead scenario planning and identify risks, opportunities, and actions to close gaps or accelerate business results.
- Manage a significant CR trade budget and evaluate investment effectiveness by customer, program, package, and promotion.
- Lead monthly financial reviews, forecast updates, trade spend routines, and executive performance reporting.
- Translate complex business data into actionable recommendations for senior leaders, customers, and Franchise Bottlers.
- Build customer and Bottler partnerships to align customer priorities, marketplace opportunities, and System economics.
- Recruit, coach, and develop a diverse, high-performing RGM Customer Execution team for the CR space.
- Drive consistent planning processes and effective use of tools such as Apollo, CPA, Matrix, Curio, and Power BI.
- Manage the Annual Business Planning cycle across RGM Customer and Franchise Execution teams, including customer plan targets, rate coherency adjustments, planning-cube updates, calendar management, customer planning templates, and SOVI rate adjustments.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value of 30% at target.
- Relocation provided.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
