Director, Revenue Growth Management Franchise Execution (Florida)

The Coca-Cola Company

5d•Onsite

About The Position

The Tampa-based RGM Franchise Director is a leadership role within The Coca-Cola Company’s North America Operating Unit Revenue Growth Management organization. The role connects the RGM Center, Florida Franchise Leadership, customer teams, and Coca-Cola Beverages Florida, translating enterprise RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant franchise and bottler plans. It also manages one or two customer callpoints from an RGM perspective, representing about 25% of the role, to bring customer-facing RGM initiatives into the Coca-Cola Beverages Florida business plan. The position leads RGM support for Florida annual planning, Joint Business Planning, and in-year performance stewardship. It works with bottler and franchise stakeholders to identify opportunities and risks, shape Sources of Growth, manage execution gaps, and align local plans with annual and long-range priorities. The role is highly visible and requires commercial judgment, analytical capability, cross-functional collaboration, and influence without authority in a complex, matrixed system. The position is based in Tampa, Florida, at the Coca-Cola Beverages Florida office, and reports to the United & Team Leader for coaching and escalation support.

Requirements

Bachelor’s degree in Business, Finance, Marketing, Analytics, or a related field.
At least 6 years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles.
Strong understanding of OBPPC, pricing, route-to-market, and system economics.
Demonstrated ability to influence cross-functional stakeholders and present fact-based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.
Experience working in highly matrixed, franchise-based systems.
Currently authorized to work in the United States on a full-time basis without requiring The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

Experience with bottler or franchise execution.
MBA or equivalent advanced degree.
Prior experience working directly with Bottlers or Franchise leadership.
Experience leading planning routines, governance forums, or large cross-system initiatives.

Responsibilities

Serve as the primary day-to-day RGM interface among the RGM Center, Florida Franchise Leadership, customer teams, and Coca-Cola Beverages Florida.
Lead RGM support for Florida annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
Manage one or two customer callpoints from an RGM perspective that are relevant to Coca-Cola Beverages Florida.
Translate national System Health strategies, including pricing, OBPPC, and innovation, into franchise-specific priorities and bottler execution plans.
Own in-year performance stewardship by identifying gaps, developing contingency actions, and tracking performance versus plan.
Partner with the bottler to identify local opportunities, risks, and execution gaps, and act as the Voice of Bottler in Center-led strategy development.
Represent Florida Franchise priorities when evaluating Center initiatives and escalate material conflicts, exceptions, and investment needs to the United & Team Leader.
Lead or support Florida pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.
Size and shape Florida Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with annual and multi-year plans.
Enable system alignment through structured routines, governance forums, and cross-functional collaboration.
Support capability development through best-practice sharing, training, and adoption of RGM tools and frameworks.