Director, Revenue Growth Management Franchise Execution (Florida)

Coca-Cola • Atlanta, GA

4d • $148,000 - $169,000 • Onsite

About The Position

The Director, Revenue Growth Management Franchise Execution is a highly visible leadership role within The Coca-Cola Company’s North America Operating Unit Revenue Growth Management organization. Based in Tampa, Florida, at the Coca-Cola Beverages Florida office, the role connects the RGM Center, Florida Franchise Leadership, customer teams, and bottlers. It translates enterprise RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant Franchise and Bottler plans, supporting alignment across annual planning, in-year stewardship, and long-range strategy.

The role leads RGM support for the Florida bottler franchise and manages one or two relevant customer callpoints from an RGM perspective, representing approximately 25% of the position. It requires strong commercial judgment, analytical capability, and the ability to influence stakeholders without authority in a complex, matrixed system. The position reports to the United & Team Leader for coaching and escalation support.

The role is accountable for supporting Florida revenue, profit, transaction, share, mix, and System Health objectives. It partners with the bottler and Franchise teams to identify opportunities, risks, and execution gaps; translate national strategies into local plans; support pilots and commercialization; and develop capabilities and consistent ways of working across the system. The position requires 6 or more years of relevant experience and a bachelor’s degree. The listed U.S. pay range is $148,000–$169,000, with a 30% annual incentive reference value. Relocation is provided, and required travel is listed as 0%–25%.

Requirements

• Bachelor’s degree in Business, Finance, Marketing, Analytics, or a related field.
• At least 6 years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles.
• Strong understanding of OBPPC, pricing, route-to-market, and system economics.
• Demonstrated ability to influence cross-functional stakeholders and present fact-based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.
• Experience working in highly matrixed, franchise-based systems.
• Ability to size opportunities, diagnose performance gaps, and evaluate trade-offs across rate, mix, and transactions.
• Experience leading annual planning, in-year contingency management, and performance tracking routines.
• Ability to synthesize complex information into clear, fact-based narratives tailored to diverse stakeholders.
• Proven ability to collaborate cross-functionally and establish efficient, value-creating routines across the system.
• Comfort navigating ambiguity, balancing competing priorities, and making sound commercial decisions in a fast-paced environment.
• Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

• Experience with bottler or franchise execution.
• MBA or equivalent advanced degree.
• Prior experience working directly with Bottlers or Franchise leadership.
• Experience leading planning routines, governance forums, or large cross-system initiatives.

Responsibilities

• Serve as the primary day-to-day RGM interface among the RGM Center, Florida Franchise Leadership, customer teams, and Coca-Cola Beverages Florida, with coaching and escalation support from the United & Team Leader.
• Lead RGM support for Florida annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
• Manage one or two customer callpoints from an RGM perspective that are relevant to Coca-Cola Beverages Florida.
• Translate national System Health strategies, including pricing, OBPPC, and innovation, into Franchise-specific priorities and Bottler execution plans.
• Own in-year performance stewardship, identify performance gaps, develop contingency actions, and track performance against plan.
• Partner with the Bottler to identify local opportunities, risks, and execution gaps, and act as the Voice of Bottler in Center-led strategy development.
• Represent Florida Franchise priorities when evaluating Center initiatives and escalate material conflicts, exceptions, and investment needs to the United & Team Leader for broader system alignment.
• Lead or support Florida pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.
• Size and shape Florida Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with annual and multi-year plans.
• Enable system alignment through structured routines, governance forums, and cross-functional collaboration.
• Support capability development through best-practice sharing, training, and adoption of RGM tools and frameworks.

Benefits

• A full range of medical, financial, and/or other benefits is offered, dependent on the position.
• Annual incentive reference value of 30% at target.
• Relocation provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Director