Senior Director I, Revenue Growth Management Franchise Execution United
About The Position
The Senior Director I, RGM Franchise Execution, United & Team Leader leads Franchise RGM Execution within the One-Table RGM Execution organization and serves as the senior RGM partner for Coca-Cola UNITED. Reporting to the Vice President, RGM Execution, this role leads and develops the Franchise RGM team, establishes shared performance and governance routines, and translates enterprise RGM strategies into executable bottler and franchise plans. The role owns the end-to-end RGM partnership with Coca-Cola UNITED, aligning portfolio, package, pricing, promotion, innovation, affordability, and investment priorities to support revenue, profit, transaction, and System Health objectives. It connects the RGM Center, Franchise Leadership, customer teams, and bottlers, ensuring strategies are executed in market and bottler and franchise perspectives inform enterprise decisions. The position leads annual and multi-year planning, performance reviews, governance, and corrective action. It promotes adoption of RGM tools, guardrails, analytics, capabilities, and best practices across the franchise system. The role is based in Atlanta, with 0%–25% travel and relocation provided. The company does not offer employment sponsorship; applicants must be authorized to work in the United States full-time without requiring company sponsorship.
Requirements
- Bachelor's degree in business, finance, economics, marketing, analytics, or a related field.
- 10+ years of experience in Revenue Growth Management, franchise or bottler operations, commercial strategy, sales, marketing, finance, or related fields, including senior responsibility for complex customer, bottler, or system partnerships.
- Proven people-leadership experience, including coaching senior RGM talent, managing through others, and influencing senior internal, customer, franchise, and bottler stakeholders in a matrixed environment.
- Strong commercial, financial, analytical, and strategic-planning capabilities, including command of pricing, package architecture, rate/mix, transactions, profitability, investment, and System Health levers.
- Applicants must be currently authorized to work in the United States on a full-time basis and must not require company sponsorship to continue working legally in the United States.
Nice To Haves
- MBA or other advanced degree.
- Deep experience working with franchise, bottler, or multi-stakeholder system models.
- Familiarity with Coca-Cola system economics and governance.
Responsibilities
- Lead, develop, and coach the Franchise RGM Execution team within the One-Table RGM Execution operating model, building talent, succession, and capability pipelines.
- Own the end-to-end RGM partnership with Coca-Cola UNITED and its Franchise Leadership team, translating enterprise strategies into integrated annual and multi-year plans across portfolio, package, pricing, promotion, affordability, innovation, investment, and commercialization.
- Lead the RGM Sub-Committee and Franchise RGM governance, setting priorities, performance routines, decision processes, escalation paths, and best-practice sharing.
- Translate enterprise OBPPC, Retail Strategy/TPO, affordability, innovation, and commercial priorities into executable bottler and franchise plans while maintaining defined enterprise and franchise decision rights.
- Partner with Franchise, Commercial, Marketing, Finance, Supply Chain, customer teams, RGM Center teams, and bottler leaders to identify, quantify, prioritize, and capture Sources of Growth and System Health opportunities.
- Lead annual business planning, multi-year growth planning, Sources of Growth development, performance reviews, and in-year contingency planning for Coca-Cola UNITED; support common planning standards across the Franchise RGM team.
- Monitor rate, mix, transactions, volume, revenue, profit, share, investment, and System Health metrics; identify gaps and opportunities; and drive corrective actions and accountability.
- Champion adoption of RGM tools, guardrails, analytics, capabilities, and best practices across Franchise RGM, and scale relevant pilots and commercialization approaches across bottlers.
- Represent Coca-Cola UNITED and broader bottler perspectives in enterprise strategy and commercialization planning, and bring Center priorities and guardrails into bottler decision-making and execution.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value of 30% at target.
- Relocation provided.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
