Senior Director I, Revenue Growth Management Execution CR & Planning (Northeast Corridor)

The Coca-Cola Company•Atlanta, GA
•$180,000 - $203,000•Remote

About The Position

The Senior Director, Revenue Growth Management (RGM) Customer Execution, Convenience Retail (CR) and Planning leads the RGM Customer Execution team for CR, supporting the Vice President of CR Sales and the CR Sales Team. This role serves as the lead RGM and financial partner for the CR business, overseeing customer and System planning, forecasting, price-pack architecture, trade spend, performance management, and business gap-solving. The role partners with customers, Franchise Bottlers, Finance, Brand teams, and other cross-functional leaders to deliver volume, revenue, gross profit, and share growth. The role also manages the Annual Business Planning cycle across all RGM Customer and Franchise Execution teams. This includes working with the VP of RGM Execution on customer plan targets, rate coherency adjustments, planning-cube updates, calendar management, customer planning templates, and SOVI rate adjustments. The position is remote in the Northeast Corridor. The posting lists Atlanta as a city, requires 0%–25% travel, and provides relocation. Compensation is listed as $180,000–$203,000 USD, with a 30% annual incentive reference value. Base pay may vary by geography and job-related knowledge, skills, and experience. A range of medical, financial, and/or other benefits is offered, dependent on the position. The Coca-Cola Company does not offer employment-visa sponsorship for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

  • Bachelor’s degree required.
  • 8 to 10 or more years of relevant experience in consumer goods, beverages, Convenience Retail, Sales, Finance, commercial strategy, planning, or RGM.
  • 5 or more years of people, project, or cross-functional leadership experience.
  • Experience leading annual business planning, forecasting, pricing, trade spend, customer investments, and P&L management.
  • Strong understanding of RGM principles, including price-pack architecture, assortment, mix, promotions, and investment effectiveness.
  • Strong financial, analytical, scenario-planning, and problem-solving capabilities.
  • Demonstrated ability to influence senior leaders, customers, Franchise Bottlers, and cross-functional partners.
  • Strong executive communication and people leadership skills.
  • Must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

  • MBA or relevant advanced degree.
  • Experience supporting Convenience Retail, immediate-consumption channels, or complex retail customers.
  • A strategic and commercially minded approach that connects customer strategy, financial planning, and marketplace execution.
  • Ability to turn insights into action, influence across a complex System, and build a high-performing team.

Responsibilities

  • Lead annual customer and System business planning for Convenience Retail, including customer strategies, pricing, price-pack architecture, promotions, trade spend, and execution priorities.
  • Partner with CR Sales to develop Joint Business Plans and identify appropriate brands, packages, price points, and promotional strategies by customer and shopper occasion.
  • Own volume, revenue, and gross profit planning, forecasting, performance analysis, and customer P&L management.
  • Lead scenario planning and identify risks, opportunities, and actions to close gaps or accelerate business results.
  • Manage a significant CR trade budget and evaluate investment effectiveness by customer, program, package, and promotion.
  • Lead monthly financial reviews, forecast updates, trade spend routines, and executive performance reporting.
  • Translate complex business data into clear, actionable recommendations for senior leaders, customers, and Franchise Bottlers.
  • Build customer and Bottler partnerships to align customer priorities, marketplace opportunities, and System economics.
  • Recruit, coach, and develop a diverse, high-performing RGM Customer Execution team for the CR business.
  • Drive consistent planning processes and effective use of tools such as Apollo, CPA, Matrix, Curio, and Power BI.
  • Manage the Annual Business Planning cycle across RGM Customer and Franchise Execution teams, including customer plan targets, rate coherency adjustments, planning-cube updates, calendar management, customer planning templates, and SOVI rate adjustments.

Benefits

  • A range of medical, financial, and/or other benefits, dependent on the position.
  • Annual incentive reference value of 30% at target.
  • Relocation provided.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service