Senior Director I, Revenue Growth Management Franchise Execution United

Coca-Cola•Atlanta, GA

About The Position

The Senior Director I, Revenue Growth Management, Franchise Execution United & Team Leader leads Franchise RGM Execution within the One-Table RGM Execution organization and serves as the senior RGM partner for Coca-Cola UNITED. Reporting to the Vice President, RGM Execution, this role leads and develops the Franchise RGM team, establishes common performance and governance routines, and translates enterprise RGM strategies into executable bottler and franchise plans. The position owns the end-to-end RGM partnership with Coca-Cola UNITED, aligning portfolio, package, pricing, promotion, innovation, affordability, and investment priorities to deliver revenue, profit, transaction, and System Health objectives. It connects the RGM Center, Franchise Leadership, customer teams, and bottlers, bringing bottler and franchise perspectives into enterprise decision-making and ensuring strategies are executed in market. The role leads annual and multi-year planning, governance, performance reviews, and in-year contingency planning; monitors commercial and financial measures; and drives corrective actions and accountability. It also champions adoption of common RGM tools, guardrails, analytics, capabilities, and best practices across the franchise system. The position is based in Atlanta, United States, with 0%–25% travel and relocation provided. Coca-Cola does not offer employment-status sponsorship for this position; applicants must already be authorized to work full-time in the United States without requiring the company's sponsorship to continue working legally.

Requirements

Bachelor's degree in business, finance, economics, marketing, analytics, or a related field.
At least 10 years of experience in Revenue Growth Management, franchise or bottler operations, commercial strategy, sales, marketing, finance, or related fields, including senior responsibility for complex customer, bottler, or system partnerships.
Proven people-leadership experience, including coaching senior RGM talent, managing through others, and influencing senior internal, customer, franchise, and bottler stakeholders in a matrixed environment.
Strong commercial, financial, analytical, and strategic-planning capabilities, with demonstrated command of pricing, package architecture, rate/mix, transactions, profitability, investment, and System Health levers.
Ability to build trust and alignment across senior Franchise, bottler, customer, and Center leaders while balancing enterprise and local market priorities.
Ability to establish accountability, coach performance, and build succession and capability depth.
Ability to translate RGM strategies into executable bottler plans and practical market choices.
Ability to use commercial and financial measures to make fact-based decisions and manage trade-offs.
Experience connecting enterprise strategies, Sources of Growth, bottler commitments, customer plans, and in-year contingencies into execution roadmaps.
Ability to establish effective governance routines, decision rights, escalation paths, and gap-closure mechanisms.
Strong executive communication, influence, change leadership, problem-solving, and collaboration skills across a diverse franchise system.

Nice To Haves

MBA or other advanced degree.
Deep experience working with franchise, bottler, or multi-stakeholder system models.
Familiarity with Coca-Cola system economics and governance.

Responsibilities

Lead, develop, and coach the Franchise RGM Execution team within the One-Table RGM Execution operating model, building talent, succession, and capability pipelines.
Own the end-to-end RGM partnership with Coca-Cola UNITED and its corresponding Franchise Leadership team.
Translate enterprise strategies into integrated annual and multi-year RGM plans covering portfolio, package, pricing, promotion, affordability, innovation, investment, and commercialization.
Lead the RGM Sub-Committee and Franchise RGM governance, setting priorities, performance routines, decision processes, escalation paths, and best-practice sharing.
Translate enterprise OBPPC, Retail Strategy/TPO, affordability, innovation, and commercial priorities into executable bottler and franchise plans while respecting enterprise and role-level decision rights.
Partner with Franchise, Commercial, Marketing, Finance, Supply Chain, customer teams, RGM Center teams, and bottler leaders to identify, quantify, prioritize, and capture Sources of Growth and System Health opportunities.
Lead annual business planning, multi-year growth planning, Sources of Growth development, performance reviews, and in-year contingency planning for Coca-Cola UNITED, and support common planning standards across the Franchise RGM team.
Monitor rate, mix, transactions, volume, revenue, profit, share, investment, and System Health metrics; identify gaps and opportunities; and drive corrective actions and accountability.
Champion adoption of RGM tools, guardrails, analytics, capabilities, and best practices, and scale proven pilots and commercialization approaches across bottlers where relevant.
Represent Coca-Cola UNITED and broader bottler perspectives in enterprise strategy development and commercialization planning, and bring Center priorities and guardrails into bottler decision-making and execution.