Senior Director of Communications

Genesis Women's Shelter & Support•Dallas, TX

12d

About The Position

Genesis Women’s Shelter & Support is a nonprofit agency providing care and support for women and children affected by family violence, including safety, shelter, crisis intervention, counseling, advocacy, training, and education. The Senior Director of Communications leads external marketing and communications, including website management, earned media, and social and digital media. The role aims to increase awareness of Genesis and domestic violence while supporting development efforts and annual fundraising goals. The Senior Director supervises and supports the Director of Graphic Design and the Graphic Designer & Communications Assistant. The position oversees agency branding, website development, social media content, collateral design and copy, and the monthly e-newsletter. It plans and publishes social media content, responds to messages and comments, monitors current events and industry trends, and coordinates communications with public relations partners. The role supports media relations by responding to requests, preparing interview backgrounders for the CEO and other Chief Officers, participating in interviews as requested, coordinating with reporters, pitching story ideas, and preparing press releases and media alerts. It also develops and executes integrated marketing and fundraising campaigns, oversees annual giving campaigns, and reports on communications and campaign performance.

Requirements

At least 3 years of experience in communications or public relations.
Knowledge of working with reporters proactively and reactively.
Prior experience managing multiple social media platforms.
Knowledge of AP writing style.
Proficiency in Microsoft Office, including Word, Excel, and PowerPoint, and Outlook.
Ability to work independently and take initiative with little to no on-site supervision.
Strong verbal and written communication skills.
Strong organizational skills and ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

Nice To Haves

Bachelor’s degree in Communication or a related field.
Experience with Raiser’s Edge, MailChimp, and WordPress.
Experience with Canva.

Responsibilities

Lead external marketing and communications efforts, including website management, earned media, and social and digital media.
Increase awareness of Genesis Women’s Shelter and domestic violence while supporting development efforts and annual fundraising goals.
Supervise and support the Director of Graphic Design and the Graphic Designer & Communications Assistant.
Oversee website development, social media posts, agency branding guidelines, and the creation of collateral design and written copy for print projects and promotional items.
Create and design the monthly Genesis e-newsletter, balancing calls to action with nurturing and educational content.
Proactively create, schedule, and publish social media content and respond to comments and messages.
Monitor current events and consider their effects on domestic violence and the women and children served by Genesis.
Work with public relations partners to plan communications around news stories, current events, and media inquiries.
Assist with inbound media requests, prepare interview backgrounders for the CEO and other Chief Officers, participate in media interviews as requested, and coordinate interviews and information requests with reporters.
Pitch story ideas to reporters to pursue additional media coverage.
Create press releases and media alerts for events and organizational updates, and communicate with reporters about those materials.
Monitor news for industry disruptions and trends, and identify opportunities for social media posts, blog articles, and opinion pieces.
Participate in integrated fundraising campaign development from strategy through execution, coordinating content across social media, public relations, digital channels, and other areas.
Create and oversee annual giving campaigns, including North Texas Giving Day, Giving Tuesday, and End of Year Giving.
Prepare monthly reports analyzing social media metrics, email marketing, website analytics, and fundraising campaign results.