Director of Communications

Stillman College•Tuscaloosa, AL

About The Position

Stillman College seeks a dynamic and experienced Director of Communications to lead the planning, coordination, and implementation of strategic communications initiatives that advance the College’s mission, elevate brand awareness, and strengthen engagement among key audiences. Reporting to the Vice President for Institutional Advancement, the Director oversees the College’s integrated communications strategy, including media relations, marketing campaigns, storytelling, digital content, and brand management, ensuring a consistent and compelling message across platforms. The role develops communications and marketing plans, manages digital and social media content and campaigns, serves as the primary media contact, supports Institutional Advancement campaigns and donor communications, and partners with senior leadership on internal communications. The Director also manages marketing timelines, vendor relationships, and project budgets.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
  • At least 5 years of progressive experience in marketing, communications, or public relations.
  • Demonstrated success developing and implementing integrated marketing strategies.
  • Excellent writing, editing, and storytelling skills for diverse audiences.
  • Proficiency with digital marketing tools, including WordPress, Constant Contact, Meta Business Suite, Canva/Adobe Creative Suite, and Google Analytics.
  • Strong organizational and project management abilities, with attention to deadlines and detail.
  • Ability to work collaboratively with senior leaders, faculty, staff, and external partners.
  • Final candidate(s) must pass a pre-employment background investigation, including information obtained from social media and other internet sources.

Nice To Haves

  • Master’s degree preferred.
  • Experience in higher education or nonprofit environments preferred.

Responsibilities

  • Develop and execute comprehensive communication and marketing plans aligned with institutional priorities and advancement goals.
  • Ensure brand consistency and visual identity across digital, print, and promotional materials.
  • Collaborate with campus departments to increase visibility of academic programs, student success stories, and community partnerships.
  • Oversee the College’s website and social media platforms, providing timely, engaging, brand-consistent content.
  • Manage digital campaigns, analytics, and SEO strategies to expand reach and engagement.
  • Produce multimedia content, including video, photography, and graphics, to support storytelling and donor engagement.
  • Serve as the primary point of contact for media inquiries and coordinate press releases, op-eds, and feature stories.
  • Develop and maintain relationships with local, regional, and national media outlets.
  • Draft speeches, talking points, and internal messaging for College leadership.
  • Support Institutional Advancement campaigns through strategic messaging, donor communications, event promotion, and creative design.
  • Manage marketing timelines, vendor relationships, and project budgets.
  • Collaborate on the design and execution of fundraising materials, sponsorship packets, and donor stewardship communications.
  • Partner with senior leadership to ensure timely and transparent communication to faculty, staff, and students.
  • Create and distribute newsletters, updates, and other institutional announcements.
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