Senior Director, Marketing - Renal

AstraZeneca•Wilmington, DE

About The Position

AstraZeneca is hiring a Senior Director, Marketing for its Lokelma Marketing Team in Wilmington. The role channels the company’s scientific capabilities into marketing that can positively affect patients’ lives. It calls for strategic thinking, effective communication, leadership, problem-solving, influence, and collaboration in scientific and commercial contexts. The Senior Director leads the development and end-to-end execution of brand strategy, including positioning, messaging, value propositions, and go-to-market plans aligned with business objectives. The role builds brand advocacy among key opinion leaders and industry influencers, oversees multichannel media measurement and analytics, and advances modern, data-driven marketing approaches. It continuously assesses impact and optimizes performance while managing brand expense targets, financial accountability, sales performance, forecasting, and demand-planning alignment. The position also anticipates market and competitive developments, applies technology and data insights to improve engagement and performance, leads and develops talent, and builds cross-functional alliances. The Senior Director fosters experimentation, inclusion, accountability, and delivery of high-impact outcomes across teams and partners.

Requirements

Bachelor’s degree.
At least 8 years of experience in one or a combination of pharmaceutical, healthcare, scientific, clinical, institutional, or related industries.
At least 5 years of commercial experience.
Proven leadership capabilities and/or people management experience.

Nice To Haves

Advanced degree in Business, Marketing, or Science.
Strong presentation, storytelling, and executive presence.
Demonstrated ability to collaborate and influence cross-functionally.
Ability to work successfully through ambiguity.
First-line leader experience and demonstrated ability to develop teams and individuals.
Demonstrated ability to drive pace, innovate for growth, and deliver impact.
Track record of achieving ambitious goals or career progression.
Experience envisioning, developing, and leading HCP and consumer brand strategies and executing against them.
Strong financial acumen and ability to assess and drive results.
Track record of consistent achievement or overachievement in delivering strategic and operational plans within a therapeutic or business area.
Experience working within cross-functional business units.
Fluency in AI capabilities and tools to accelerate work and drive efficiencies.
Comfort delivering work during high-volume periods and without agency support when necessary.

Responsibilities

Use a rigorous, scientific approach to understand and adapt to complex, rapidly changing environments, and lead the creation of compelling, evidence-based content.
Lead development and end-to-end execution of brand strategy, including positioning, messaging, value propositions, and go-to-market plans aligned with business objectives.
Build brand advocacy among key opinion leaders and industry influencers.
Oversee multichannel media measurement and analytics, including KPI frameworks, performance dashboards, and actionable insights.
Deliver innovative marketing approaches, including data-driven social media strategies tailored to diverse consumer segments.
Continuously assess marketing impact, make course corrections, test and learn, and pivot to maximize outcomes.
Manage cross-functional brand P&L expense targets, resource allocation, ROI discipline, and financial accountability.
Communicate sales performance and forecasting targets, partnering with Sales, Finance, and Supply to align demand planning.
Foster a growth mindset, learning agility, and entrepreneurial thinking across the team and partners.
Translate innovative ideas from concept through pilots, scale-up, and post-launch optimization.
Anticipate trends, competitive moves, and market dynamics to inform strategy, positioning, and investment decisions.
Leverage new technology platforms and data insights to identify opportunities, personalize engagement, and accelerate performance.
Empower teams to take ownership, experiment responsibly, and deliver high-impact outcomes.
Drive performance through clear objectives, coaching, accountability, and cross-functional delivery.
Identify, build, and sustain alliances with cross-functional partners across the enterprise and broader ecosystem.
Champion inclusion and belonging, ensuring diverse perspectives inform strategy, execution, and talent decisions.
Acquire, develop, and assess marketing talent; build succession pipelines and critical capabilities.
Influence cross-functional stakeholder decisions, navigate ambiguity, and drive alignment to achieve goals.