Senior Director, Marketing Strategy & Operations

Okta•San Francisco, CA

4d•Hybrid

About The Position

As the Senior Director of Marketing Strategy & Operations at Okta, you are the architect of our global growth engine. You are responsible for the infrastructure, processes, and data driven insights that allow our marketing organization to scale predictably and efficiently. You will act as the ultimate "connector," eliminating silos between Marketing, Sales, and Finance to ensure every dollar spent is tracked, optimized, and aligned with our enterprise revenue goals. You will lead a high-performing organization that is the backbone of our go-to-market strategy. This is a high impact leadership role requiring a rare blend of strategic vision and “high operator" execution. Leading a team of professionals, you will oversee the total marketing lifecycle - from annual planning and budget trade-offs to the technical underpinning of our global MarTech stack. You are a storyteller who can translate complex data into a compelling performance narrative for the C-suite, while maintaining an unrelenting bar for operational rigor and quality.

Requirements

12+ years in Marketing or Revenue Operations within a large Enterprise B2B SaaS environment.
Proven track record of moving an organization from "manual and messy" to "automated and streamlined."
Unique ability to "connect the dots" across the marketing function, identifying how a change in the tech stack affects analytics, which in turn shifts the strategy.
Proven experience in breaking down silos in a matrixed, global organization and a strategic business partner to the C-suite and other GTM leaders.
Comfortable discussing API integrations and data architecture with Engineering as discussing CAC/LTV ratios and ROI with the CFO
Mastery of measurement frameworks, BI tools (Tableau), and advanced attribution modeling
Experience leading large teams (30+) through periods of rapid growth and transformation, maintaining high morale and clear prioritization under pressure

Responsibilities

Partner with the Marketing Leadership Team (MLT) and Finance to lead annual and quarterly planning. You will drive high stakes budget trade-off discussions, ensuring resources are allocated to the highest impact growth levers
Create the global measurement framework and single source of truth reporting foundation. You will own lead to opportunity mapping, pipeline attribution models, and funnel velocity metrics that inform GTM strategy
Distill complex marketing performance data into clear, actionable insights. You will regularly craft the performance narrative for the CMO, connecting marketing activity to business outcomes
Oversee the evolution of the enterprise MarTech stack. Partner with Technology, Data & Insights (TDI), and our AI Hub and Spoke teams to ensure a cohesive vision for future investment, specifically looking at how AI will innovate and underpin our marketing operation
Drive operational rigor and serve as the steward of Marketing data integrity by establishing a trusted data foundation, ensuring systems provide high-fidelity insights, and maintaining rigorous governance standards for accurate executive decision-making and automated marketing motions across the lead-to-opportunity lifecycle.
Architect the systems that ensure lead scoring models, automated routing, and cross functional SLAs are seamless and high velocity. Your goal is to eliminate friction between Marketing and Sales, ensuring our enterprise teams act on the right accounts at the right time
Lead the Marketing PMO to drive execution of our most critical cross functional initiatives. Translating high level corporate goals into actionable project roadmaps and measurable results
Lead and mentor a multi layered organization, fostering a culture of continuous improvement, transparency, and high performance