Director, Marketing Strategy and Operations

SAMYANG AMERICA INC•Brea, CA

About The Position

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. Their mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers, driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. The Director Marketing Strategy & Operations serves as the strategic backbone of the Marketing organization, reporting directly to the VP of Marketing. This role is responsible for enabling cross-functional execution of key marketing initiatives across Brand Strategy, Brand Innovation, and IMX. This leader ensures alignment and coordination between Marketing, Headquarters, Sales, and FP&A, driving operational rigor, strategic clarity, and executional excellence. The role combines strong marketing process expertise with strategic thinking and influential stakeholder management to ensure initiatives move efficiently from strategy to execution with measurable business impact.

Requirements

10–15+ years of marketing experience, preferably within top-tier CPG organizations.
Strong understanding of brand strategy, portfolio management, and innovation processes.
Demonstrated experience leading cross-functional initiatives in complex organizations.
Strong strategic thinking capability with ability to translate strategy into execution.
Proven ability to influence senior stakeholders across functions and geographies.
Experience working closely with Sales and Finance teams.
Bachelor’s degree required.

Nice To Haves

MBA preferred.

Responsibilities

Lead coordination of major cross-functional marketing initiatives across Marketing, HQ, Sales, and Finance.
Ensure alignment of timelines, budgets, priorities, and deliverables across stakeholders.
Establish clear processes and governance models to streamline marketing operations.
Serve as the primary strategic marketing interface between local Marketing and Global Headquarters.
Coordinate strategic planning processes including annual plans, long-range plans, and innovation roadmaps.
Translate global brand direction into locally actionable strategies while ensuring commercial relevance.
Partner with Sales leadership to align marketing initiatives with customer priorities.
Represent Marketing in key customer-facing meetings when required.
Coordinate marketing budgeting processes in partnership with FP&A.
Monitor spend tracking, investment allocation, and ROI discussions.
Support performance reviews and KPI tracking across brand initiatives.