Director, Brand Strategy and Digital Marketing

UW Health • Middleton, WI

6h • Hybrid

About The Position

Shape one of the most recognized healthcare brands in the nation. Drive innovation. Build connections. Inspire trust. At UW Health, we're looking for a visionary marketing leader who is a strategic thinker, collaborative partner, and a creative problem-solver who can balance long term brand vision with measurable business results. Who excels at building relationships, influencing across complex organizations, leveraging data for decision-making and inspiring teams to do their best work. As the Director of Brand Strategy & Digital Marketing, you'll lead the development of bold marketing strategies that strengthen our brand, elevate our reputation, and connect patients, employees, providers, and communities to the care that matters most. You’ll lead a team of brand strategy, creative and media professionals and manage relationships with external marketing partners, including our lead advertising agency. This role provides enterprise leadership for brand strategy, digital marketing, sports partnerships, consumer insights, and responsible AI adoption in marketing.

Requirements

• Bachelor's Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Required
• 7 years relevant experience in developing and accelerating brand strategy and positioning at a product/department/functional level Required

Nice To Haves

• Master's Degree in a relevant subject area such as Marketing, Communications, Market Research, or a related field Preferred
• Experience leading an advertising function with an emphasis on digital advertising Preferred
• Experience developing brand ambassador programs Preferred
• Experience leading brand integration of acquired organizations Preferred
• Experience in a large academic or complex health program that included Marketing/Communications services Preferred
• Prior management experience Preferred

Responsibilities

• Lead and evolve the UW Health brand strategy across a growing, nationally recognized healthcare organization.
• Drive integrated marketing campaigns, digital engagement strategies, and high-profile partnership initiatives.
• Partner with executive leaders, clinicians, operational teams, and community stakeholders to advance organizational priorities.
• Shape the future of healthcare marketing through the responsible adoption of artificial intelligence and emerging technologies.

Benefits

• health and dental insurance
• paid time off
• retirement plans
• two-week paid parental leave
• adoption assistance
• Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance
• Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being
• Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement
• The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions

What This Job Offers

• Job Type: Full-time
• Career Level: Director