Director, Marketing Strategy

AutoTrader.ca•Toronto, ON

13d

About The Position

We are a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. Join us on our journey as we bring together the best of Europe and North America to shape the future of automotive retail. Role Summary: As Director of Marketing Strategy, you own how B2C marketing drives growth in Canada. You will own a multi-million CA$ budget and he end-to- end accountable for marketing. This is a strategy-led role with real commercial responsibility. You decide where to invest, where to pull back and how to improve performance across the funnel. You will work with specialists who execute campaigns, but you are responsible for setting direction and making the trade-offs. You will lead and develop a team, and work across a matrixed setup to align marketing, product, analytics and other stakeholders.

Requirements

12+ years in marketing or growth strategy.
You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.
Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.
Managed brand investments (e.g. TV, OOH, audio) with clear impact
Strong analytical skills; comfortable de-averaging performance and drilling down into root causes.
Led teams and developed talent.
Confident presenting to / discussing tradeoffs with senior non-marketing executives.

Responsibilities

Own multi-million CA$ consumer marketing budget in Canada.
Be accountable for marketing outcomes - leads, sessions, brand impact etc.
Define and drive full-funnel strategy – optimal channel mix; balance short-term demand and long-term brand.
Set the standard for analytical rigor. Work hands-on with data, spot issues early, partner with analytics to investigate, and use insights to drive decisions.
Lead brand and content marketing, including creative briefing, media planning briefing and impact measurement
Steer performance marketing via a central team. You don’t run campaigns - you decide where to push, pull back, and allocate budget.
Lead monthly reviews with senior executives on marketing performance, risks and tradeoffs.
Lead and develop a high-performing team.