Director, Marketing Strategy
TIAA•Frisco, TX
•$103,000 - $150,000•Onsite
About The Position
The Director of Marketing Strategy for Wealth Marketing is responsible for supporting the development and execution of marketing strategies that drive client acquisition, engagement, and retention across TIAA's wealth management products and services. This individual serves as a collaborative thought partner to wealth marketing team leaders, helping to translate strategic direction into audience-centric marketing programs that resonate with TIAA participants and institutional partners.
Requirements
- 5+ Years Required; 7+ Years Preferred
- 5 + years of marketing, strategy and/or financial services required
- Bachelor's degree in Marketing, Business, Analytics, or related field
- Deep understanding of B2C and digital marketing and marketing as driver of growth
- Proactive, “roll up your sleeves” problem solver who is energetic to build new marketing capabilities
- Strong analytical skills with ability to translate data into actionable insights and strategic recommendations
- Exceptional project management skills with demonstrated ability to manage multiple priorities and meet deadlines in a fast-paced environment
- Outstanding communication and presentation skills, with ability to influence and inspire stakeholders at all levels
- Experience with marketing technology platforms, CRM systems, and enablement tools
Nice To Haves
- 7+ years of experience in marketing, strategy, and / or financial services
- Deep understanding in financial services and wealth management preferred
Responsibilities
- Support and help execute the overall marketing strategy for Wealth Marketing, contributing to measurable business results at the department level
- Coordinate across marketing functional areas — including brand, acquisition, digital, content, events, and analytics — to help put plans into action and track progress against defined goals
- Contribute to the development of the audience strategy for Wealth Marketing by working collaboratively with business, distribution, product, analytics, and research partners
- Support the build-out of engagement programs that reflect the Wealth brand promise, audience strategy, and go-to-market approach
- Collaborate with marketing and business partners to help define and document client journeys spanning acquisition, engagement, and retention
- Partner with marketing leaders and analytics to help define departmental KPIs and measurement frameworks aligned to business goals
- Support annual planning processes, including maintaining the campaign calendar and tracking budget utilization against priorities
- Build and maintain effective working relationships with marketing leaders, business stakeholders, and distribution partners to facilitate coordination and execution
Benefits
- superior retirement program
- highly competitive health, wellness and work life offerings
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What This Job Offers
Job Type
Full-time
Career Level
Director
