Director of Marketing Strategy & Operations

Farther•Westport, CT

9h•Hybrid

About The Position

Farther Finance seeks an exceptional Director of Marketing Strategy and Operations to serve as Chief of Staff to the firm's marketing lead. This role is designed for a rare operator — one who combines the judgment of a general manager, the discipline of a strategist, and the analytical rigor to ensure marketing is unequivocally tied to business outcomes. As a force multiplier at the center of Farther's growth engine, this person will extend the marketing lead's bandwidth across integrated planning, go-to-market execution, performance analytics, board communications, and cross-functional alignment. Initially acting as a Swiss Army knife across strategic and operational priorities, this person will ultimately own the full suite of marketing operations, running weekly and monthly analysis, integrated planning, budgets and forecasts, and year-over-year marketing plan development. This role operates on the hybrid schedule across Farther's New York City and Connecticut offices.

Requirements

8+ years of experience in marketing operations, integrated marketing, growth strategy, or a Chief of Staff role supporting a CMO or Chief Commercial Officer
Deep fluency in full-funnel performance metrics — including CAC, LTV, payback periods, contribution margin, funnel conversion, and attribution modeling
Proven ability to build and scale marketing operating systems within high-growth, fast-moving environments
Equally at home in quantitative analysis and qualitative storytelling – you can spot a declining trend and write a board slide about it, or spot an increasing trend and distill operational improvements to amplify it
Exceptional communication skills with experience interfacing directly with executive leadership and cross-functional stakeholders
High standards of excellence, strong attention to detail, and a collaborative, non-political approach — someone who functions as a diplomatic engine across commercial teams

Nice To Haves

Background in wealth management, fintech, or financial services
Experience in mobile or digital marketing with deep knowledge of digital acquisition and lifecycle marketing mechanics
Prior exposure to advisor and/or client lifecycle marketing, including prospect-to-lead-to-deal conversion optimization
Strong aesthetic sensibility and brand judgment within premium or modern consumer categories

Responsibilities

Serve as the strategic and operational extension of the marketing lead — institutionalizing best-in-class marketing processes across planning, execution, and measurement
Own all weekly and monthly performance analysis, dashboards, and reporting that connect marketing spend to pipeline, client acquisition, retention, and lifetime value
Lead integrated planning across all marketing disciplines, ensuring messaging, sequencing, and execution are consistent and audience-aligned across all channels and touchpoints
Drive go-to-market trafficking and launch coordination across channels and functions, partnering cross-functionally with sales, product, finance, data, and CX teams
Own the development of board presentations, executive updates, and strategic marketing communications, distilling complex data into clear, compelling narratives
Manage budgets, forecasts, actuals, and year-over-year planning to ensure disciplined resource allocation and measurable return on marketing investment
Serve as connective tissue across the frontline commercial organization, helping marketing, sales, product, and advisor teams script, sell, and service to the right audiences