Senior Director Marketing Analytics (CPG)

Acosta • Bentonville, AR

8d • Hybrid

About The Position

The Senior Director Marketing Analytics will lead the organization’s analytics strategy across client reporting, retailer insights, business intelligence, measurement, and operational analytics. The role partners with executive leadership to turn complex data into actionable insights that drive growth, strengthen client partnerships, improve performance, and inform strategic decisions.

The position is hybrid, with on-site work at the Rogers, Arkansas office three days per week. Product Connections, part of Acosta Group, is a full-service marketing agency specializing in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing.

Requirements

• Bachelor’s degree in Analytics, Statistics, Mathematics, Computer Science, Business, Economics, or a related field.
• 10 or more years of progressive experience in analytics, business intelligence, consumer insights, data science, or related fields.
• 5 or more years of leadership experience managing and developing analytics teams.
• Experience partnering with executive leadership and influencing strategic business decisions through data.
• Advanced proficiency in Power BI, SQL, Snowflake, Excel, and business intelligence platforms.
• Knowledge of data warehousing, ETL processes, dashboard development, forecasting, attribution, incrementality measurement, and ROI analysis.
• Strong executive communication, data storytelling, stakeholder management, and strategic leadership skills.

Nice To Haves

• Master’s degree.
• Experience in CPG, retail, shopper marketing, consumer insights, or agency environments.
• Experience with syndicated and retailer data, including Nielsen, Circana, and retailer-specific platforms.

Responsibilities

• Lead the Marketing Analytics function, including client reporting, retailer insights, business intelligence, measurement, and operational analytics.
• Develop and execute the analytics strategy and roadmap to support business growth, client retention, and operational performance.
• Partner with executive leadership to deliver data-driven insights and recommendations that influence business strategy.
• Lead advanced analytics across marketing effectiveness, attribution, incrementality, ROI, forecasting, and performance optimization.
• Oversee enterprise reporting, dashboards, BI platforms, data governance, and analytics solutions.
• Leverage retailer, syndicated, CRM, and enterprise data to identify trends, opportunities, and business drivers.
• Translate complex analytics into compelling executive-level presentations and actionable business stories.
• Collaborate across Sales, Finance, Operations, Client Services, and Technology.
• Lead, coach, and develop a high-performing analytics team.

What This Job Offers

• Job Type: Full-time
• Career Level: Director