Senior Director HS HCP and Payer Marketing Lead

MoonLake Immunotherapeutics US, Inc. • Miami, FL

2h

About The Position

The Senior Director, HS HCP and Payer Marketing Lead will lead and oversee the HCP and payer marketing function, including management of the HCP agency of record, to drive product adoption and treatment initiation among healthcare providers. The role owns HCP strategy and translates clinical and customer insights into compelling tactics that motivate adoption. It also builds and cultivates KOL relationships, leads cross-functional launch readiness efforts for HCP and payer audiences, and measures and optimizes initiative performance to sustain the impact of marketing investments. The position reports to the Vice President, Marketing.

The successful candidate will develop HCP strategy and launch campaigns; create differentiated, evidence-based brand positioning and messaging; coordinate launch-readiness planning; and prepare field teams with compliant promotional tools and training. The role partners with Medical Affairs, Market Access, Legal, Regulatory, and Compliance, leads and develops the HCP marketing team, and manages the HCP marketing budget and agency spend.

Requirements

• Bachelor’s degree required.
• 8 or more years of experience in U.S. HCP and payer marketing.
• At least 3 years of experience in a leadership position.
• Strong understanding of the U.S. HCP ecosystem and payer environment.
• Familiarity with MLR review processes and compliant HCP and payer messaging.
• Strong leadership, collaboration, project management, and communication skills.

Nice To Haves

• Advanced degree (MSc, MBA, PhD, PharmD, or MD) strongly preferred.
• Experience supporting a successful product launch in an immunology specialty or rare disease area.

Responsibilities

• Collaborate with market research on message testing and analysis of prescribing behavior and decision drivers to inform segmentation, targeting, and positioning.
• Develop HCP strategy and campaign development to support the launch.
• Translate clinical and customer insights into differentiated, evidence-based brand positioning and messaging that supports adoption and treatment initiation.
• Serve as a core launch-team member, translating strategic insights into launch-readiness plans and prioritized HCP engagement tactics; ensure launch materials, tools, and campaigns are field-ready ahead of approval.
• Develop a KOL engagement plan and relationships, and conduct advisory boards to gather insights and pressure-test the value story, positioning, and launch tactics.
• Manage development of promotional tools, objection handlers, and training resources to prepare sales and field teams to deliver HCP messaging compliantly at launch.
• Partner with Medical Affairs, Market Access, Legal, Regulatory, and Compliance to ensure messaging is clinically accurate, compliant, and aligned across functions.
• Build, lead, and develop the HCP marketing team by coaching talent and reinforcing compliant execution standards.
• Manage the HCP marketing budget and agency spend.
• Manage the HCP agency of record.
• Measure and optimize initiative performance to ensure marketing investments deliver sustained impact.

Benefits

• Opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Opportunity to contribute to projects with the potential to transform global healthcare.
• Work-life balance and flexibility.
• Career progression and the opportunity to take on more responsibilities as skills develop.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior