Senior Director, Global Advertising Product Marketing

Spotify•New York, NY

3d•Hybrid

About The Position

Spotify is seeking a Senior Director to lead its global Advertising Product Marketing team and help shape the future of its advertising business. Reporting to the Head of Advertising Business Marketing, this role partners with Product, Engineering, Sales, Business Development, Marketing, Measurement, and Advertising Effectiveness teams to shape product strategy, strengthen Spotify’s market position, and increase advertiser value. The position will build and lead the product marketing function, bring customer insights into product development, establish disciplined go-to-market execution and product adoption, and drive measurable business growth. The role sets the vision, strategy, and operating model for global Advertising Product Marketing across a complex portfolio that includes brand and performance advertising, self-service, programmatic, and emerging solutions. It owns product positioning, messaging, packaging, launches, adoption, and processes that guide products from development to market. It also leads a global team, equips Sales and regional teams, and explores how AI, automation, and emerging advertising technologies can improve products, customer experiences, and product marketing practices. The position is based in New York, with an expectation to work from the office two to three times per week. The United States base salary range is $291,071–$414,388, plus equity.

Requirements

15 or more years of experience.
Experience building, scaling, or transforming Product Marketing organizations in advertising technology, digital advertising, or a related platform business.
Experience leading global teams across complex product portfolios, shaping product strategy, and delivering business results.
Understanding of advertising business growth, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
Experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
Ability to communicate influentially with senior Product, Engineering, and Commercial leaders, as well as clients and partners.
Strategic thinking and strong commercial judgment.
Ability to use customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
Ability to explain complex technology clearly and communicate effectively with senior leaders, advertisers, agencies, and business partners.
A forward-looking, hands-on approach to AI, automation, and emerging advertising technologies, including identifying how they can reshape products and product marketing.
Experience developing leaders and building inclusive, collaborative teams.

Responsibilities

Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into valuable advertiser solutions.
Lead global go-to-market strategies for advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions.
Own product positioning, messaging, packaging, launches, and adoption.
Build understanding of advertisers, agencies, buying behaviors, and the competitive landscape; use insights to identify opportunities, influence product priorities, and strengthen Spotify’s market position.
Drive product adoption and commercial growth by identifying customer needs, addressing adoption barriers, and partnering with teams to improve product usage, retention, and revenue.
Define measures of success and use results to guide future decisions.
Translate advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes.
Partner with Business Marketing to create a consistent story across products and explain the impact Spotify can deliver to advertisers.
Establish clear processes, shared accountability, and readiness measures to help teams decide when to launch, scale, improve, or stop initiatives.
Equip Sales and regional teams with insights, messaging, and tools to present Spotify’s advertising solutions to customers.
Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes and feed that evidence into product decisions.
Explore how AI, automation, and emerging advertising technologies can improve products, customer experiences, and product marketing practices.
Lead and develop a high-performing global Product Marketing organization, attracting talent, strengthening strategic and commercial capabilities, and fostering creativity, accountability, collaboration, and measurable impact.