Senior Director, Content and Audience Strategy

Amgen • Thousand Oaks, CA

3d • $203,807 - $275,739

About The Position

Amgen is seeking a Senior Director, Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. The role translates complex business needs and transformation initiatives into scalable, personalized, and governance-compliant content solutions. The leader will build and lead a high-performing function spanning content strategy, audience analytics, production, taxonomy, metadata, governance, and stakeholder management, partnering with business and portfolio leads, digital product managers, and transformation stakeholders to develop audience-driven strategies and coordinated, multi-channel roadmaps.

The position establishes enterprise standards, operating models, and governance frameworks that connect audience needs with content production capabilities, channel requirements, brand messaging, regulatory expectations, and measurable business outcomes. It oversees content production strategy and external partner relationships, and guides integration and adoption of taxonomy, metadata, content management, and audience intelligence capabilities across the enterprise. The Senior Director also represents the function in executive forums and transformation governance, communicates decisions and risks, and sustains momentum through complex, multi-year change.

Requirements

• Doctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR Master’s degree and 8 years; OR Bachelor’s degree and 10 years; OR Associate’s degree and 14 years; OR high school diploma/GED and 16 years.
• Experienced, audience-centric strategist able to connect content, data, technology, and business transformation.
• Ability to set enterprise direction, build and develop strong teams, and influence senior stakeholders across a complex, matrixed organization.

Nice To Haves

• 12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at the Senior Director level or above.
• Proven track record leading large-scale transformations within complex, matrixed organizations.
• Deep experience in organizational adoption for technology-driven transformations, including executive communications and stakeholder readiness.
• Ability to translate business strategy into technology requirements and technology considerations into business recommendations.
• Strong command of data strategy, taxonomy, metadata governance, and enterprise data management principles.
• Experience decomposing complex, cross-functional marketing initiatives into clear workstreams, content roadmaps, and operating models.
• Healthcare, biotech, or pharmaceutical industry experience, including understanding of medical, legal, and regulatory review processes and HCP and patient engagement requirements.
• Advanced degree in Marketing, Communications, Business, or a related field; MBA or equivalent business education.
• Ability to lead through influence in highly matrixed, cross-functional environments and build trust across diverse stakeholder groups.
• Comfort operating in fast-moving, ambiguous transformation environments, with a builder’s mindset and resilience to sustain momentum across multi-year programs with evolving priorities.
• Deep understanding of content management systems, customer data platforms, audience segmentation, and marketing automation platforms.
• Experience enabling offshore or nearshore capability centers in India or similar global enterprise settings.
• Strong executive communication skills, including the ability to create clear recommendations and decision materials for senior leaders.
• Strong team leadership skills, including experience hiring, developing, and managing multidisciplinary teams.

Responsibilities

• Lead a high-performing content and audience strategy function, including capabilities in content strategy, audience analytics, and stakeholder management.
• Structure, hire, develop, and performance-manage the content and audience strategy team.
• Partner with business leads, portfolio leads, digital product managers, and transformation stakeholders to translate business use cases into audience-driven content strategies and multi-channel content roadmaps.
• Develop integrated content architecture connecting audience needs, production and channel capabilities, brand messaging, regulatory requirements, and measurable business outcomes.
• Assess content operational maturity, production complexity, technology readiness, governance requirements, and transformation dependencies for content-driven initiatives.
• Set enterprise standards for audience segmentation, content strategy, and content governance.
• Define production strategies and roadmaps aligned with content priorities and audience engagement plans.
• Establish reusable content standards, governance frameworks, and quality assurance processes that support brand consistency, regulatory compliance, and efficient medical and legal review.
• Partner with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams to ensure content is brand-aligned, compliant, and production-ready.
• Oversee channel-specific content production requirements and templates for HCP, patient, customer, and internal stakeholder audiences.
• Manage relationships with external creative agencies, translation services, production vendors, and platform partners; establish service levels, quality standards, and cost benchmarks.
• Define the strategic direction for enterprise taxonomy frameworks that classify content, audiences, channels, and business domains in alignment with commercial strategy and transformation initiatives.
• Provide guidance on metadata standards and governance requirements, and oversee their implementation and maintenance across content systems.
• Guide taxonomy and metadata integration into content management systems, customer data platforms, and marketing automation tools, working with technology partners as needed.
• Monitor taxonomy and metadata quality through regular reviews and reporting, identify improvement opportunities, and hold the team accountable for continuous improvement.
• Lead and develop the taxonomy and metadata management team, ensuring it has the skills, tools, authority, and support to maintain enterprise standards and respond to evolving business needs.
• Drive enterprise adoption of content platforms, content management systems, taxonomy and metadata standards, and audience intelligence tools by communicating their value and setting clear expectations.
• Own and maintain the portfolio transformation roadmap, including dependencies, milestones, risks, and budget tracking.
• Represent content and audience strategy in governance forums; surface decisions, escalate blockers, and document progress.
• Manage cross-pillar interdependencies and help teams anticipate upcoming needs and risks.
• Build and execute communication strategies supporting enablement across groups, including role clarity, onboarding, and workflow integration.
• Coordinate with key partners to support delivery accountability and value realization.
• Track and report planned milestones, and maintain the future-state strategic vision, milestones, workforce strategy inputs, and investment projections.
• Represent content strategy in executive forums, portfolio reviews, and transformation governance discussions.
• Guide the transformation narrative to sustain organizational momentum and leadership confidence.
• Create executive-ready decision materials that clearly communicate strategic options and business impact.
• Lead stakeholder readiness planning across business, technology, and measurement groups to support adoption of new ways of working.

Benefits

• Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
• Discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models where possible.
• Career development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: High school or GED