Senior Director, Consumer/Caregiver US Marketing – (Alzheimer's Disease Psychosis)

Bristol Myers Squibb • Princeton, NJ

2d • $214,610 - $260,054

About The Position

Bristol Myers Squibb is seeking an experienced, insight-driven consumer marketing leader to build and lead the caregiver and consumer marketing launch strategy for its investigational Alzheimer's Disease Psychosis (ADP) indication. The role will establish BMS's caregiver engagement model in a new and emotionally complex therapeutic area, serving family and at-home caregivers as well as professional caregivers across long-term care settings. The indication is under development and has not been approved by the FDA.

The Senior Director will translate the brand's strategic imperatives into caregiver-facing strategies, campaigns, and content, and build and lead the Consumer & Caregiver Marketing team ahead of launch. The role requires close collaboration across marketing, advocacy, corporate affairs, medical, market access, patient support, and field teams to ensure a coherent caregiver experience and compliant, sensitive communications. The position also represents the caregiver perspective in brand planning and launch-readiness discussions.

Requirements

• Bachelor's degree required.
• At least 10 years of experience in consumer, caregiver, or patient marketing, with brand or creative strategy accountability.
• Demonstrated experience in specialty, rare disease, CNS/neuroscience, or other high-complexity, high-emotion therapeutic areas.
• Ability to translate complex disease and mechanism-of-disease narratives into caregiver-accessible, emotionally resonant campaigns and tools.
• Track record developing unbranded disease-state campaigns and executing branded campaigns, including message/concept testing and segmentation.
• Proven ability to lead cross-enterprise, cross-functional initiatives with senior-level influence, particularly in partnership with Advocacy, Corporate Affairs, Medical, and Market Access.
• Strong executive presence and ability to communicate caregiver strategy, launch readiness, and investment recommendations to senior leadership.
• Ability to adapt and execute plans in a fast-paced, ambiguous environment, including across multiple launch timing scenarios.
• Willingness to travel up to 25%.

Nice To Haves

• Prior launch experience is strongly preferred.
• Experience marketing to caregivers of cognitively impaired, aging, or otherwise vulnerable patient populations, such as Alzheimer's, dementia, related neurodegenerative conditions, or behavioral health conditions.

Responsibilities

• Define and lead the US caregiver and consumer marketing strategy for KarXT in ADP, aligned with the brand's commercialization strategy and objectives.
• Lead the development and execution of unbranded and branded caregiver campaigns to build awareness and understanding of Alzheimer's-related behavioral symptoms and support earlier recognition and engagement with care teams.
• Own caregiver segmentation and message and concept development for distinct caregiver populations and sites of care, including community and long-term care settings.
• Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media in partnership with Medical, Advocacy, and Corporate Affairs.
• Build caregiver-voice programs that bring authentic caregiver perspectives into BMS external communications, partnering with Corporate Affairs and Global Patient Advocacy.
• Partner with Global Patient Advocacy to create a consistent caregiver engagement model across marketing- and advocacy-led initiatives.
• Partner with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a patient- and caregiver-centered narrative supporting consumer engagement and the brand's value story.
• Partner with HCP Marketing, Medical, Market Access, Customer Experience/Patient Support, and Field to address the caregiver experience from symptom recognition through diagnosis, treatment initiation, and ongoing management.
• Advise the VP, Marketing Alzheimer's and the brand leadership team, representing caregiver perspectives in strategic planning and resource-prioritization discussions.
• Build and lead the Consumer & Caregiver Marketing team and supporting agency roster, attracting and developing talent.
• Ensure caregiver-facing content and campaigns comply with Medical, legal, and regulatory requirements and reflect the emotional sensitivity of the population.
• Contribute to launch-readiness updates and senior leadership performance presentations, communicating caregiver strategy, investment rationale, and progress against brand priorities.

Benefits

• Comprehensive benefits, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings, subject to plan terms and eligibility.
• Flexible Time Off for eligible U.S.-based exempt employees, subject to manager approval.
• 11 paid company holidays each year for eligible employee groups.
• Additional time-off benefits may include paid sick leave, up to two paid volunteer days per year, summer-hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs, depending on eligibility.
• Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year's Day.
• Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires, subject to manager approval, and three optional holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior