Senior Director, Consumer/Caregiver US Marketing – (Alzheimer's Disease Psychosis)

Bristol Myers Squibb • Princeton, NJ

1d

About The Position

Bristol Myers Squibb is seeking an experienced, insight-driven consumer marketing leader to build and lead the caregiver and consumer marketing launch strategy for Alzheimer's Disease Psychosis (ADP), an investigational indication currently under development and not approved by the FDA. The role supports a foundational asset intended to establish BMS's presence in Alzheimer's Disease, an area of significant unmet need. It requires empathy for a vulnerable patient and caregiver population, strategic judgment in a new and emotionally complex disease area, and the ability to build a caregiver engagement model largely from the ground up. Caregivers include family and at-home caregivers as well as professional caregivers in long-term care settings.

The Senior Director will translate the brand's strategic imperatives into caregiver-facing strategy, campaigns, and content, and build and lead the Consumer & Caregiver Marketing team ahead of launch. The role works across the enterprise and with agencies, ensuring caregiver needs are addressed throughout the experience, from symptom recognition through diagnosis, treatment initiation, and ongoing management. The position is based in Princeton, New Jersey, and requires travel of up to 25%.

Requirements

• Bachelor's degree required.
• At least 10 years of experience in consumer, caregiver, or patient marketing, with accountability for brand or creative strategy.
• Demonstrated experience in specialty, rare disease, CNS/neuroscience, or other high-complexity, high-emotion therapeutic areas.
• Ability to translate complex disease and mechanism-of-disease narratives into caregiver-accessible, emotionally resonant campaigns and tools.
• Track record in unbranded disease-state campaign development alongside branded campaign execution, including message/concept testing and segmentation.
• Proven ability to lead cross-enterprise, cross-functional initiatives with senior-level influence, particularly in partnership with Advocacy, Corporate Affairs, Medical, and Market Access.
• Strong executive presence and ability to communicate caregiver strategy, launch readiness, and investment recommendations to senior leadership teams.
• Ability to adapt and execute plans in a fast-paced, ambiguous environment, including across multiple launch timing scenarios.
• Willingness to travel up to 25%.

Nice To Haves

• Prior launch experience is strongly preferred.
• Experience marketing to caregivers of cognitively impaired, aging, or otherwise vulnerable patient populations, such as Alzheimer's, dementia, or related neurodegenerative or behavioral health conditions.

Responsibilities

• Define and lead the US caregiver and consumer marketing strategy for KarXT in ADP, ensuring it is insight-driven, disease-appropriate, and aligned with the brand's commercialization strategy and objectives.
• Lead development and execution of unbranded and branded caregiver campaigns that build awareness and understanding of Alzheimer's-related behavioral symptoms and support earlier caregiver recognition and engagement with care teams.
• Own caregiver segmentation and message and concept development for distinct caregiver populations and sites of care, including community and long-term care settings.
• Develop caregiver-facing tools, content, and channel strategy across digital, social, and traditional media, in partnership with Medical, Advocacy, and Corporate Affairs.
• Build caregiver-voice initiatives and programs that bring authentic caregiver perspectives into BMS external communications, partnering with Corporate Affairs and Global Patient Advocacy.
• Partner with Global Patient Advocacy to establish a consistent caregiver engagement model across marketing- and advocacy-led initiatives.
• Work with HEOR and Corporate Affairs to translate caregiver-focused evidence and research into a patient- and caregiver-centered narrative supporting consumer engagement and the brand's broader value story.
• Partner with HCP Marketing, Medical, Market Access, Customer Experience/Patient Support, and Field to address caregiver experience end-to-end, from symptom recognition through diagnosis, treatment initiation, and ongoing management.
• Advise the VP, Marketing Alzheimer's and brand leadership team, representing caregiver perspectives in strategic planning and resource-prioritization discussions.
• Build and lead the Consumer & Caregiver Marketing team and supporting agency roster, attracting and developing talent suited to the launch.
• Ensure caregiver-facing content and campaigns comply with Medical, legal, and regulatory requirements and reflect the emotional sensitivity of the patient and caregiver population.
• Contribute to launch-readiness updates and performance presentations to senior leadership, communicating caregiver strategy, investment rationale, and progress against brand priorities.

Benefits

• Comprehensive benefits, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings, subject to plan terms and eligibility.
• Eligible U.S.-based exempt employees receive Flexible Time Off (FTO) with no set accrual limit, subject to manager approval, and 11 paid company holidays each year.
• Eligible employees may have access to paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may participate in an annual Global Shutdown between Christmas Day and New Year's Day.
• May be eligible for discretionary incentive cash and stock opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior