Director – U.S. Consumer Marketing - Sjögren’s Disease
About The Position
Amgen is seeking a Director of U.S. Consumer Marketing to lead consumer strategy for dazodalibep, an upcoming Rare Disease launch for Sjögren’s disease. The role will shape how patients and caregivers understand the disease and engage with care, building awareness and helping patients take informed next steps, including recognizing the impact of Sjögren’s and having meaningful conversations with healthcare providers. The Director will build a consumer marketing program for a new category, connect patient needs with broader brand strategy, and help drive launch impact. The position leads integrated campaigns and patient touchpoints across channels, builds and develops a high-performing team, and partners closely with HCP Marketing, Patient Advocacy, Medical, Market Access, and other groups to create a connected experience for patients and caregivers. The successful candidate will bring deep patient marketing and brand launch experience.
Requirements
- Doctorate degree and 4 years of marketing experience; or a master's degree and 8 years of marketing/commercial experience; or a bachelor's degree and 10 years of marketing/commercial experience.
Nice To Haves
- MBA.
- Demonstrated success leading pharmaceutical or biotechnology product launches.
- Experience launching first-in-class therapies and building markets in areas of high unmet need.
- Demonstrated success leading through ambiguity and rapidly evolving competitive landscapes.
- Experience building commercial organizations and leading teams through pre-launch and launch.
- Significant U.S. marketing experience with integrated commercial strategy development.
- Experience hiring, coaching, and developing high-performing teams.
- Strong cross-functional leadership and executive communication skills.
- Experience in autoimmune disease, immunology, rheumatology, or rare disease.
- Experience partnering with Medical Affairs, Market Access, Sales, and Global Marketing.
- Strong strategic thinking and ability to translate insights into impactful commercial plans.
Responsibilities
- Set the U.S. consumer strategy and launch plan, translating patient and caregiver needs into priorities, measurable objectives, and an integrated omnichannel approach.
- Build and lead a high-performing consumer marketing team; coach and develop talent, establish accountability, and foster an inclusive, collaborative culture.
- Lead insight-driven campaigns and creative across video, digital, social, websites, email/CRM, point of care, and media to increase disease awareness and encourage informed patient action.
- Develop a connected patient journey aligning consumer communications, education, engagement, and appropriate onboarding and support touchpoints.
- Lead presence at society and advocacy meetings and support field-based marketing with local and digital patient and family educational events.
- Maintain understanding of the competitive landscape, customer insights, and market dynamics to inform commercial strategy and identify growth opportunities.
- Partner with Patient Advocacy, patient leaders, and relevant organizations to inform strategy, build trusted relationships, and support appropriate educational and engagement programs.
- Work with HCP Marketing and cross-functional teams to connect patient and HCP strategies and deliver a coordinated launch experience.
- Use market research, audience insights, and performance data to optimize messaging, creative, channel mix, and investment; track engagement and campaign effectiveness.
- Lead agency and media partners, manage budgets and promotional investments, and monitor performance to maximize launch-resource impact and efficiency.
- Translate patient needs, market dynamics, and competitive insights into recommendations and growth opportunities.
- Model Amgen Values and foster collaboration, innovation, accountability, and high performance across the consumer team and broader launch organization.
Benefits
- Retirement and Savings Plan with generous company contributions.
- Group medical coverage.
- Dental coverage.
- Vision coverage.
- Life insurance.
- Disability insurance.
- Flexible spending accounts.
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models where possible.
- Career development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
