Senior Director, Competitive Intelligence & Market Research

Sarepta Therapeutics•Cambridge, MA
•Hybrid

About The Position

The Senior Director, Competitive Intelligence & Market Research is responsible for developing actionable recommendations and solutions that support the commercial success of Sarepta’s current Duchenne muscular dystrophy (DMD) products and, over time, its siRNA pipeline. The role builds and expands competitive intelligence capabilities and partners with brand teams to ensure market research, competitive intelligence, and analytics initiatives are effectively applied. It works cross-functionally with teams including Medical Affairs, Corporate Strategy, New Product Strategy & Commercialization, Business Performance & Forecasting, marketing, sales, analytics, market access, and patient services. The position shapes strategy for Sarepta’s gene therapy and RNA businesses through a cross-functional insights program. It oversees primary and secondary market research, competitive intelligence collection and dissemination, market alerts, conference coverage, leadership briefings, external supplier relationships, and brand-level insights budgets and project plans. The role also supports compliance with relevant industry and company standards and facilitates ongoing competitive intelligence sharing across the organization. This is a hybrid position. The employee is expected to work on site at one of Sarepta’s U.S. facilities and/or attend company-sponsored in-person events from time to time. Candidates must be authorized to work in the United States.

Requirements

  • Bachelor’s degree required.
  • 15+ years of experience in some combination of brand marketing or strategy, market research, business analytics, and competitive intelligence.
  • At least 5 years of experience in the biopharmaceutical industry.
  • Strong project management experience, including the ability to manage multiple projects simultaneously.
  • Excellent communication and analytical skills.
  • Must be authorized to work in the United States.

Nice To Haves

  • Master’s degree strongly preferred.
  • Rare disease market experience is a plus.

Responsibilities

  • Shape the strategy of the Gene Therapy and RNA businesses by developing a robust, cross-functional insights generation program with internal partners.
  • Develop, execute, and disseminate primary and secondary market research supporting commercial brand planning, demand forecasting, and insights generation.
  • Use multiple and creative market research sources to inform strategy and understand and anticipate customer needs.
  • Develop strong cross-functional relationships with marketing, sales, analytics, market access, Medical Affairs, Business Performance, Forecasting, and patient services teams.
  • Lead the Competitive Intelligence function for the Customer organization, synthesizing sources, information, and points of view into an aligned, clear repository.
  • Manage relationships with external market research, competitive intelligence, and analytics suppliers.
  • Manage the collection and dissemination of competitive intelligence across multiple platforms in partnership with external suppliers and internal stakeholders.
  • Develop new capabilities for the Competitive Intelligence function based on the company’s current capabilities.
  • Ensure adherence to applicable industry and company standards related to Competitive Intelligence.
  • Lead an ongoing forum for competitive intelligence sharing across the organization.
  • Maintain a process for alerting key stakeholders to market events and developments.
  • Manage the brand-level insights budget and project plan.
  • Perform other related duties as required.

Benefits

  • Competitive compensation and benefit package.
  • Benefits and work-life resources supporting physical and emotional wellness, financial wellness, and caregivers.
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